Webinars
- Eric Jayet, Sales Performance Director, Adéquat Group
- Aymeric Thomas, Customer Operational Marketing Project Manager, Adéquat Group
- Stephane Renger, CEO Salesapps
Adéquat Group
Modern Selling: Sales & Marketing for sales performance
- Vianney Leveugle, Marketing & Sales Director GEODIS France
- Laurent Blin, Product Marketing Leader - OVH Cloud
- Carine Duxin, Consulting & Customer Relationship Director - ITFacto
- Nicolas Marsaud, CEO Nenuphar Média
- Stephane Renger, CEO Salesapps
GEODIS
How to boost marketing & sales efficiency with modern selling?
"The brakes that can traditionally arise are content that is not adapted, too numerous, not updated and above all not designed to fit into the sales experience of our sales reps ," testifies Vianney Leveugle on enterprise alignment.
Relive the highlights of this round table on Modern Selling! On the agenda: What are the obstacles to sales & marketing alignment? What is good sales content? Which is the best method to use in business? How to avoid blind LeadGen shots? What are the KPIs to measure when you're part of a sales & marketing department?
- Romain Lacoche, Operational Customer Marketing Director, JCDecaux
- Georges Da Silva, COO Salesapps
JCDecaux
How do you bring CSR to a sales meeting?
"We had an extremely tense market, with sales reps aware of the CSR issue, but without a real understanding of the subject. As soon as a question arose, we had to call in the CSR teams, which meant that the discourse lacked embodiment and mastery", testifies Romain Lacoche, Customer Operational Marketing Director at JCDecaux.
Find out what JCDecaux has done to support their approach, how important it is for marketing to support sales reps in this area, how marketing has succeeded in democratizing CSR among the sales force, and how to support skills development in this area.
- Lénaïc Pineau, JCDecaux Sustainable Development & Quality Manager
- Georges Da Silva, COO Salesapps
JCDecaux
Why is CSR a key issue for your sales reps ?
Performing responsibly has become an imperative for sales departments wishing to perpetuate their business and differentiate themselves in their markets. Indeed, "78% of buyers say they are influenced by the responsible nature of a brand when making a purchase". If you fail to align your sales strategy with buyers' CSR expectations, you run the risk of losing a sales opportunity to a more committed player.
Lénaïc Pineau, JCDecaux's Director of Sustainable Development & Quality, explains why CSR has a special place at JCDecaux, and why embodying this strategy at sales reps meetings is crucial.
- Stephane Renger, CEO Salesapps
- Georges Da Silva, COO Salesapps
Salesapps
6 steps to Modern Selling
Buyers are spending less and less time with sales reps (5% according to a Gartner study), and 77% of sales reps believe it's urgent to modernize sales techniques (Uptoo). By aligning Sales & Marketing, you can rebalance the match between buyer and seller, and give your sales reps the resources they need to win more appointments.
Discover the new challenges of customer appointments, the 6 steps to Modern Selling and the ROI observed through the testimonials of Stephane Renger, CEO and Georges Da Silva, COO Salesapps.
- Lucie Malenfant, Marketing Factory Manager, JCDecaux France
- Georges Da Silva, COO Salesapps
JCDecaux
How to turn your marketing content into content to sell?
The marketing content challenges facing marketers are numerous: difficulty in measuring content ROI, content that is not up to date, not easily accessible by appointment and not adapted to field expectations. In the end, over 90% of marketing content is not used by the sales force (Jeff Ernst)! Rethinking your marketing content strategy becomes essential when you consider the impact it has on sales performance.
Find out how to reinvent your content strategy and customer appointments with Lucie Malenfant, Marketing Factory Manager at JCDecaux France.
- Vianney Leveugle, Marketing & Sales Director, GEODIS Region France
- Stephane Renger, CEO Salesapps
GEODIS
How do you incorporate CSR into your sales pitch?
78% of buyers say they are influenced by the responsible nature of a brand when making a purchase, yet fewer than one in two salespeople are aware of their company's CSR commitments (Sustainable Brands LSA). Integrating CSR into the sales pitch is therefore becoming a necessity for Marketing & Sales Departments!
Find out how to mobilize sales reps on CSR, how to integrate it into their pitch, how to accelerate their rise in competence on this subject, and how to enhance the value of your CSR approach during meetings through the testimony of Vianney Leveugle, Marketing & Sales Director GEODIS Region France.
- Tiffany Rebel, Sales Development Manager Suntory Beverage & Food France
- Georges Da Silva, COO Salesapps
Suntory Beverage & Food france
Modern Selling: how to design a high-performance application?
85% of B2B buyers place as much importance on the buying experience as on products (Global B2B Payment Playbook). Professionalizing appointments and optimizing the buying experience is therefore decisive for all marketing & sales departments wishing to perform well!
Find out how to modernize your sales reps appointments, how to design a high-performance application, how to get 100% of users on board quickly & how to train and make teams successful through the testimony of Tiffany Rebel, Sales Development Manager Suntory Beverage & Food France!
- Gilles Tyssier, Deputy Managing Director, Kompass France
- Georges Da Silva, COO Salesapps
Kompass France
Sales & Marketing alignment, the keys to a successful strategy
According to the latest CMIT study, only 43% of companies feel that their Marketing and Sales departments are aligned. Discover the solutions offered by Sales Enablement: how to create synergies between teams? How can you ensure time-to-market alignment? How can you adapt your content for sales? What KPIs can you use to measure the ROI of your actions?
Gilles Tyssier, Deputy General Manager, Kompass France, gives us his experience.
- Eric Jayet, Performance Director Adéquat Group
- Stéphane Renger, CEO Salesapps
Adéquat Group
How to make your sales force successful and reduce turnover with Sales Enablement?
In the highly competitive temporary employment and recruitment market, the Adéquat Group wanted to accelerate the growth of its business, develop its value-added services and reduce its sales cycle by optimizing the production of personalized proposals. In 2021, the Adéquat Group called on Salesapps to equip its 400 sales reps with a Sales Enablement application. One year later, the NOMAD application wins the Action Co Trophy for the best Sales Enablement application.
A look back at Adéquat Intérim & Recrutement, a major player in the sector with 400 employees sales reps, and Salesapps, winners of the ACTIONCO Trophy for the best Sales Enablement application.
- Vianney Leveugle, Marketing & Sales Director GEODIS Distribution & Express
- Stéphane Renger, CEO Salesapps
GEODIS Distribution & Express
How to digitalize and make your sales force successful with Sales Enablement?
Vianney Leveugle, Marketing & Sales Director at GEODIS Distribution & Express, is in charge of coordinating and providing sales support to a team of over 350 people sales reps. He deployed Salesapps 5 years ago. How do you create the conditions for effective Sales & Marketing alignment and boost sales performance? From the initial design of the application to its adaptation to field needs over time, via its adoption rate and team management, discover all the keys to developing your sales efficiency.
- Aurélie Meslage, Business Development Director Suntory Beverage & Food France
- Georges Da Silva, COO Salesapps
Suntory Beverage & Food France
Round table: live my life as a sales reps, operational carthography of sales
In a constantly changing economic world, sales organizations must readapt to remain effective. Reorganizing the sales force to meet these new challenges has become a priority. A round table discussion which allowed to draw up the future of the sales profession and to discuss the actions to be taken in the long term to boost sales performance.
- Aurélie Meslage, National Sales Director, Suntory Beverage & Food France
- Georges da Silva, COO, Salesapps
Suntory Beverage & Food France
Successfully digitizing your sales reps
Aurélie Meslage, head of sales at Suntory Beverage & Food France and voted Sales Manager of the Year by ActionCO, deployed Salesapps to her 220 sales reps, 2 years ago. The co-construction of the solution with her sales team has enabled the development of a high-performance tool adapted to a fast-changing environment.
Let's take a look at this successful digitalization and focus on its next challenge: the sales team incentive with Salesapps!
Moderated by Clément Fages, journalist, and with :
- Eric Jayet, Performance Director Adéquat Group
- Benjamin Peyrache, Marketing Director Adéquat Group
- Stéphane Renger, CEO Salesapps
Adéquat Group
How to make the most of the recovery with Sales Enablement?
Founded in Lyon in 1987, Adéquat, a major player in temporary employment and recruitment with a national network of 300 local agencies, talks about the recent switch of its 400 sales reps to Sales Enablement.
With the testimonies of Benjamin Peyrache (Marketing & Communication Director) and Eric Jayet (Performance Director), discover Adéquat's experience, from the design of the application to its national deployment, as well as the first gains measured on sales performance.
Read the complete testimonials of :
Eric Jayet - Adéquat Group Performance Director and
Bejamin Peyrache - Marketing Director Adéquat Group
Moderated by Claire Dollez, journalist, and with :
- Stéphane Debicki, Sales Director, CHIMIREC Group
- Georges da Silva, COO, Salesapps
Chimirec
How to start the digitalization of your sales force?
What are the challenges of digitalizing the sales force? How to organize and mobilize sales and marketing teams? What are the benefits in the sales reps daily life and during face-to-face or remote meetings? Start a virtuous digitalization!
Moderated by Laure Tréhorel, journalist, and with :
- Patrick Vissac, National Sales Director MHD
- Georges da Silva, COO Salesapps
Moët Hennessy Diageo
Why & how to successfully digitalize your sales force?
What are the challenges of sales force digitalization? What is the value creation for the sales and marketing departments? What are the benefits in the sales reps daily life and during face-to-face or remote meetings? Discover how to optimize your sales efficiency.
Read the full testimony of Patrick Vissac - National Sales Director of Moët Hennessy Diageo
Moderated by Clément Fages, journalist, and with :
- Alban Duron, Marketing Director France, JCDecaux
- Romain Lacoche, Customer Marketing Manager, JCDecaux Group,
- Georges da Silva, COO, Salesapps
JCDecaux
Sales Enablement: how JCDecaux digitalizes its sales force
Faced with the health crisis, JCDecaux quickly adjusted its sales approach and deployed a Sales Enablement application to its 400 sales reps. "Getting the message across quickly" became a priority to boost business, as Alban Duron, Marketing Director France, explains in this testimonial. As Alban Duron, the Group's Marketing Director for France, explains in this testimonial, "hitting the bull's-eye quickly" became a priority to boost business.
Sales Enablement also meets the challenges previously shared by JCDecaux: mastering its marketing content, steering the activity of its sales force and better understanding its customers' expectations. In short, the goal is to always have "the right content, in the right format and at the right time" as Alban Duron summarized.
Moderated by Clément Fages, journalist, and with :
- Nathalie Paya-Charron, Marketing & Communication Director of the Atlantic brand
- Stéphane Renger, CEO, Salesapps
Atlantic Group
Personalize our appointments according to our clients, according to our objectives...
The digitalization of sales forces has become the key to a better alignment of Sales & Marketing and to the improvement of sales performance. In the current context, mastering remote and face-to-face meetings is essential to develop or relaunch your business.
Atlantic, European leader in thermal comfort, has decided to deploy Salesapps to its sales force to better control the distribution of its marketing content and personalize its approach to customers.
Discover their feedback and a demo of their application.
Vianney Leveugle - Marketing and Sales Director GEODIS Distribution & Express and Georges Da Silva - COO Salesapps
Geodis
Sales Enablement: marketing for sales performance
90% of marketing content is not used by sales (1) and only 23% of companies consider that the data in their CRM is of good or very good quality (2). A daily headache to deploy an efficient sales and marketing strategy for its customers.
You are a Marketing Director or Manager, Sales Director or Salesperson, Company Manager...? Accelerate your digitalization! Discover how Sales Enablement will enable you to improve your sales performance by aligning Sales & Marketing.
What are the best practices and new uses offered by the digitalization of sales forces?
(1) The new rules of Sales Enablement, Jeff Enrst
(2) Gartner
Sébastien Verquin - Zolux Sales Director and Georges da Silva - COO Salesapps
Zolux
10 key points to make your project a success!
Digitizing sales acts and presentations using a tablet or PC application has become a priority for many marketing and sales organizations.
The design and animation of this application are key to the success of your project and the production of tangible ROI.
Return on the 10 key points to succeed your project with a particular focus on the digitalization led by Sébastien VERQUIN, Sales Director, within the company ZOLUX.
- Romain Lacoche, Director of Operational Marketing & Customer Relations, JCDecaux
- Georges Da Silva, COO Salesapps
JCDecaux
How can you successfully digitalize and onboard your sales reps ?
The performance of a Sales Enablement application is first measured by its adoption rate by sales teams. Deploying a sales application means targeting 100% of its usage rate as quickly as possible and during your peak periods. Sales teams are rich, with varied experiences and profiles. How can you create the conditions for an efficient sales & marketing alignment and boost your sales performance? Here's a look at a successful experience with Romain Lacoche, Operational Marketing & Customer Relations Director at JCDecaux.
Nicolas Dumoulin (Digital Robot Coupe Project Manager) and Georges Da Silva (COO Salesapps)
Robot Coupe
Pilot your digitalization!
This year you want to implement a Sales Enablement strategy and digitalize your sales teams.
In 45 minutes we propose you to come back on :
- the ROI of Sales Enablement in a sales & marketing organization,
- good practices to be applied immediately and
- tips to boost your results.
After 3 years of digitalization of its sales teams with Salesapps, Nicolas DUMOULIN - Digital Project Manager @ ROBOT COUPE looks back on the organization put in place.
