Modern Selling

Modern Selling is a highly marketing-oriented subject! It could even be called "Modern Marketing", given the impact marketing has on the sales function. According to Gartner, companies that prioritize alignment between sales and marketing are 3X more likely to exceed their objectives. Alignment is key, and marketing has its part to play in the success of the sales organization: production of sales content, sales team animation, sales pitch training...

This second White Paper dedicated to Modern Selling details the key role of marketing, its interweaving with the sales function, and the areas and opportunities its contributions offer for the day-to-day work of sales reps. Through testimonials from JCDecaux, Groupe Adéquat and Suntory Beverage & Food France, discover how to lead your sales team to success and increase your sales.