Storytelling & AI

In today's highly competitive B2B sales environment, it's becoming a real challenge for sales reps to stand out from the crowd. How do you make an impression on the buyer? How do you capture their attention from the very first moments of the meeting and maintain their interest throughout? According to a study by Havas Paris, 65% of buyers are more likely to purchase a product when they have been convinced by a brand's story. Storytelling is an effective solution for meeting these challenges, and giving greater impact to the sales pitch.

In this white paper, you'll discover: how to build a captivating and effective story? How to maximize your impact with powerful storytelling content? How AI can enrich your storytelling, and which prompts to use to achieve this? With testimonials from Moët Hennessy France, France Frais and Actis Isolation, discover how to sell better with storytelling and modernize your sales approach with immersive, storytelling-based sales paths.