Modern Selling

Modern Selling as a lever for your sales performance! B2B buyers are more autonomous than ever, and the time they devote to sales is increasingly limited(5% according to Gartner). Behind this reality and an increasingly complex B2B sales environment lies a major challenge for marketing and sales departments: how to capture the buyer's attention and be convincing in a limited amount of time? How to create a successful customer experience and differentiate yourself in appointments to sell more?

In this White Paper, we detail a set of best practices on how Sales Enablement supports Modern Selling and puts sales reps in the best position to create a unique sales experience. Through testimonials from JCDecaux, Safran Electronics & Defense and Groupe Adéquat, discover how to make your application a success, and which ROIs to target.