Modern Selling
Turn CSR into a business opportunity!
Modern Selling, why CSR must transform your sales approach! 78% of buyers say they are influenced by the responsible nature of a brand, yet fewer than 1 in 2 salespeople are aware of their company's CSR commitments. If you don't include CSR in your sales pitch, you risk losing a sales opportunity to a more committed competitor. What tools can be used to mobilize sales reps and raise their awareness of CSR? How can CSR be integrated into the sales pitch? What role does marketing play in this process? How can we support skills development in these areas? How can Sales Enablement add value to CSR in your sales approach?
In this White Paper, we offer you a set of best practices for transforming your sales reps into ambassadors for your CSR approach, thanks to Modern Selling. Through testimonials from JCDecaux, Groupe Chimirec, Abus, Chronopost, GEODIS and Suntory, discover how to turn CSR into a business opportunity.
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