Modern Selling
Turn CSR into a business opportunity!
Why this white paper?
In an increasingly demanding B2B business environment, CSR has become an essential differentiator. Yet sales reps still not sufficiently engaged with these issues, even as buyers are becoming increasingly attuned to them. According to a study by Imediacenter / LSA, 78% of buyers say they are influenced by a brand’s commitment to social responsibility when making a purchase.
Forget generic sales pitches—discover how Modern Selling can help you turn your CSR approach into a real business opportunity: train your teams, structure your CSR messaging, and highlight your commitments at every client meeting.
What you'll learn
- Why CSR Is Still Missing From Most sales reps Pitches
- How B2B buyers assess and incorporate CSR into their purchasing decisions
- The 3 Essential Steps for Incorporating CSR into Your Sales Pitch
- How Marketing Can Help sales reps the CSR Message sales reps Life
- How Sales Enablement Promotes CSR in Day-to-Day Operations
- Testimonials from JCDecaux, Chimirec, Geodis, Suntory, and Chronopost
- The 5-level CSR maturity model for assessing your organization
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Key figures
What you'll learn in this white paper
What experts in the field have to say
There isn’t a single client who doesn’t ask us for our carbon footprint, and in major tenders, Chimirec’s CSR policy is always required and plays a decisive role. Salesapps allows us to skillfully highlight our CSR strengths throughout our sales pitches.
CSR is a very important topic that comes up frequently in our company. At first, the sales reps know how to approach the subject. They were sometimes afraid of facing someone who was better prepared, so many avoided the topic.
sales reps comfortable with CSR because our content is integrated throughout the app, making it directly accessible whenever they need it! That’s the whole point of Salesapps: it’s right in front of them, and they can find the information they need based on who they’re talking to.
Frequently Asked Questions About CSR in B2B Sales
Why is CSR still missing from most sales reps pitches sales reps
There are many reasons for this: limited awareness of their company’s CSR commitments, a lack of practical resources, and a shortage of training and managerial support. According to an Ekopo study, fewer than half of employees are aware of their company’s CSR commitments. Without awareness-building efforts or practical tools, sales reps naturally sales reps the topic during meetings.
How has CSR become a key differentiator in marketing?
B2B buyers now factor CSR into their selection criteria. 78% say they are influenced by a brand’s commitment to social responsibility, and failing to address CSR can result in losing a deal to a better-prepared competitor. CSR has thus become commercially vital, just like quality or price.
How can CSR be effectively integrated into the sales process?
The white paper outlines three key steps: integrating CSR from the moment sales reps are onboarded, engaging teams through collaborative tools such as the Climate Murals, and communicating regularly through CSR content incorporated into sales materials. The Sales Enablement app allows this content to be shared at the right moment—during meetings.
What is my organization's level of CSR maturity?
The white paper presents a five-level model based on a study of Salesapps customers: Seed, Starting, Growing, Advanced, and Top Performers. Currently, only 10% of companies reach the Top Performers level, where CSR is at the heart of sales engagement and ROIs are quantified.
Ready to turn your CSR into a business advantage?
Download the white paper for free and learn how to engage your sales teams, structure your CSR messaging, and highlight your commitments to each buyer.
