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By training your sales force with a Sales Enablement solution, offers will be better mastered by sales reps, better understood by customers and sales will increase. Discover in this article 5 reasons why you should train your sales reps with a Sales Enablement solution.
1- The higher the exposure, the more effective the formation of sales reps
"The higher the take-up and recurrence, the more effective the sales force training," says Stéphane Renger, CEO of Salesapps. By offering an all-in-one solution, we multiply the rate of application take-up. This is one of the main key factors for the success of the teams' skills development. The more use cases there are, the more the sales force will be exposed to all the content on a daily basis, whereas they are usually trained once a year, or consult tools dedicated to e-learning once a month, or at best once a week.
It is also imperative to train new recruits as quickly as possible, to avoid wasting time and resources for the company. Organizing a seminar and mobilizing a trainer at a specific time is restrictive for sales teams, and sometimes not very effective in the medium term, as the lessons are often only partially retained and not necessarily applied immediately.
2- For successful new product or service launches
Bringing together your entire sales force to present the evolution of your offer can be difficult. Difficulties that can depend on :
- Your activity
- The geographical distribution of your sales force (in France or abroad)
- Frequency of new product/service launches
Sales Enablement allows you to deliver a consistent message and content that your teams can easily take ownership of. The content is accessible on your everyday devices (PC, Tablets, Smartphones) and available at any time since Salesapps guarantees 100% offline access to your content.
3- To make your training more accessible to your customers sales reps
Companies frequently change their internal organization. Whether it's a change of product or sector of activity, the integration of another department or a merger with another structure, Sales Enablement makes it possible to provide everyone with the appropriate information to get them up and running as quickly as possible, facilitating the dissemination of information, the mastery of offers and the sharing of best practices.
4- Increase your sales reps customers' confidence to improve sales efficiency
Using a Sales Enablement solution, you can offer different types of content (video, PDF, podcast, image...) and use gamification mechanisms (displaying grades, unlocking badges based on a given action...) to encourage learning and increase the commitment of your sales reps. Quizzes, on the other hand, are a fun way for sales reps to learn and validate their own skills. These are just some of the reasons why you can support your sales force and build their confidence. On the other hand, it enables marketing and sales departments to ensure that offers are better mastered and therefore better understood by customers.
5- Build loyalty among your sales teams and boost efficiency
Building loyalty among your sales reps plays an essential role in the smooth running of your business. In most cases, sales reps have a special relationship with their customers. Losing a sales reps means, above all, losing a quality talent who may prove difficult to replace. It also means running the risk of the salesperson leaving with some of your customers. To make them want to stay, you need the right working conditions. This means implementing the tools needed to support the salesperson in his or her job. Examples include :
- CRM (Salesforce, Hubspot, Dynamics, Zoho and Sugar)
- Business intelligence (LinkedIn Sales Navigator)
- Sales support (Salesapps)
- Demo / online collaboration (Zoom, Microsoft Teams, Slack)
Let's not forget that offering training courses tailored to salespeople's needs plays an essential role in helping them develop their skills and achieve their objectives (training on a new product, testing their knowledge of the brand and its offering...). Train your sales reps with Sales Enablement to unleash their inner potential!
