Blog
Sales Bot: the intelligent assistant integrated into Salesapps
A salesperson has to do a thousand things at once: prepare appointments, find the right content, answer customers' questions, all the while trying to follow up every opportunity. In this context, access to information quickly becomes a challenge.
The Salesapps sales bot has been designed to take the load off this daily routine. The idea is not to add another technical layer, but to provide a real assistant, integrated into the application, who understands the questions of the teams and provides them with immediately usable answers.
The principle is simple: ask a question, and get a written, sourced answer, directly from content validated by the company. The sales rep no longer needs to spend time researching or rephrasing: the bot gets straight to the point.
And it's no coincidence that AI is playing an increasingly important role in the daily lives of sales teams. According to Gartner, by 2025, 95% of sales research is expected to begin with AI (compared with less than 20% in 2024).
So the issue is no longer whether AI should accompany sales reps, but how to do it safely and usefully.
An AI sales assistant that meets team needs
Salesapps' integrated sales bot makes the application interactive. A salesperson can ask it a question in the same way as a colleague:
- "Do you have an argument to respond to this objection?"
- "What are the differentiating points of offer X?"
- "What are the 5 key elements of our CSR strategy?"
Within seconds, the answer arrives. Very well written, and above all based on the company's own content. The bot doesn't just display a list of results: it formulates an immediately usable response, with a link to the original source for verification or further investigation.
This availability, coupled with high response speed, transforms the experience.
The application is no longer just a place where you organize your materials to align your sales and marketing teams. It becomes an AI sales assistant, capable of guiding teams in their day-to-day work.
According to Salesforce, 83% of sales teams that have already adopted AI are seeing sales growth.
The impact is clear: giving sales reps an intelligent assistant means offering them a faster, more reliable way of working, without weighing down their tools.
The benefits of the Salesapps sales bot
In a typical day, a salesperson juggles preparing appointments, following up with customers, writing proposals and making follow-ups. Each action requires finding the right information at the right time: the latest product pitch, a relevant success story, or a sales pitch submitted by marketing.
These are rarely large tasks, but an accumulation of actions that can be time-consuming. Leafing through a document, rephrasing a passage... all these little efforts take up time and slow down the work.
This is precisely where the bot makes the difference. In a single question, it writes the expected answer and indicates the corresponding sources among the company's content. This saves the sales rep precious time, and helps him or her to work more fluidly .
Just imagine: before an appointment, a sales rep opens his app and asks "I'm meeting with a marketing director from a transport company. What are the three key selling points for range X?
The answer arrives immediately, written, sourced and ready to use.
In just a few seconds, he can enter the meeting more serene, better prepared, and without having spent 10, 20 or 30 minutes going through several presentations.
It's an evolution in the business that frees up time for what really counts: customer relations.
In practice, it brings five key benefits:
- Save time: speed up appointment preparation and follow-up.
- Reliability: well-written, well-sourced answers, always backed up by the right content.
- Consistency: sales reps share the right messages, validated by marketing.
- Flexibility: can be used anywhere, in any language.
- Security: internal documents remain protected, with no risk of leakage.
What about sales reps and marketing managers?
The bot not only makes life easier for sales reps, it also guarantees security and quality for management, while helping them to better understand the needs of the sales force. The tool provides invaluable analysis of sales reps ' conversations with the bot, enabling them to better understand their needs in the field.
The bot thus strengthens thealignment between marketing and sales, while enhancing performance.
AI designed for professionals: ergonomics, languages and safety
A tool is only useful if it fits naturally into the daily lives of those who use it. The Salesapps bot was designed with this simple idea in mind: to speak the language of sales reps and marketing, in a secure, professional setting.
First, the ergonomics.
The interface remains the same as the one they already know: clear, intuitive and available on tablet, mobile or PC. The difference lies in the speed of exchange. Start a conversation, ask a question, iterate... and you'll get a written answer you can use immediately.
Next, language / Quality.
A sales rep can ask a question in English and receive the answer in French.
The reverse is also true. And it works with all languages: the bot adapts its response to that of the user, even if the source content is written differently.
Finally, security.
The bot relies solely on content integrated into the application: presentations, product sheets, customer cases and documents validated by the company.
These documents remain protected at all times: they never leave Salesapps, and are never exposed to the outside world via a public AI engine. The LLM is directly integrated into the local infrastructure and works locally only. For teams and IT departments alike, this is an essential guarantee: the AI works within a controlled framework, where the confidentiality of content is preserved.
Why not simply use ChatGPT, Mistral or another?
Because the public versions of these LLMs create a major risk: as soon as a salesperson copies and pastes an internal document, he or she steps outside the company's secure framework.
With Salesapps, users keep the simplicity of a conversational exchange, but all their data remains protected.
Above all, the bot is not a generic tool. It is contextualized for the sales reps and marketing professions, and fed by the company's validated content.
This changes everything: answers are not only correct, they're relevant, aligned with your messages and ready to be used in a customer meeting.
An opportunity to seize, starting today
This combination of simple ergonomics, linguistic freedom and a secure framework is changing the way teams relate to AI. The bot is already integrated into Salesapps and used by sales and marketing teams, who are reaping the benefits on a daily basis.
And tomorrow, other AI agents will further enrich this approach, always with the same logic in mind: putting AI at the service of the business, without ever exposing what must remain confidential.
If you'd like to experience the bot in real-life conditions, request a free demo with our teams.
