Why this white paper?

Generative artificial intelligence has become part of everyday life for sales and marketing teams. However, its use often remains fragmented, individual, sometimes risky, and rarely structured around business challenges.

Between information overload, the proliferation of prompts, dependence on generalist tools, and a lack of integration into internal processes, AI is still struggling to become a real driver of sustainable performance.

This white paper proposes a change in perspective: moving from general-purpose AI used on an ad hoc basis to agentic AI integrated into the company's methods, content, and data.

The goal is no longer simply to write faster, but to structure commercial execution, secure exchanges, ensure reliable deliverables, and reduce performance variance within teams.

What you'll learn

• Why generative AI hits a glass ceiling in professional environments
• How agentic AI reduces dependence on prompts and iterations
• How preparing for meetings becomes a major strategic lever
• How to accelerate the sales cycle while securing data
• How to structure an AI deployment that is truly embraced by teams
• Which indicators should I use to measure business impact?
• Why AI-generated audio and podcasts are becoming a performance driver in the field