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"The power of this application is that product offers are better mastered by sales reps, better understood by customers and sales increase."

portrait vianney leveugle
Vianney Leveugle
Sales and Marketing Director

440 users


Face to face and remote appointments

"The number of appointments per sales reps has increased since the adoption of Salesapps, and mechanically the overall business is being pulled up."

"The application becomes a reference for the company, an essential entry point, a real everyday tool. And using the data we get from it strengthens our ability to continuously improve."

portrait vianney leveugle
Vianney Leveugle
Sales and Marketing Director - GEODIS Distribution & Express

Client's problem

In 2016, GEODIS Distribution & Express wanted to halt the downward trend in one of its product lines and boost sales. GEODIS was looking for a Sales Enablement application to facilitate the sales approach of all its 300 sales reps, enhance the value of its offer to buyers and make the customer experience more effective.

Solution implemented

The offer is relaunched through a 4P redesign plan and integrated with Salesapps. With its content highlighting and sharing features, presentation customization, quizzes... and the implementation of 2 sales paths (by offer and by need) to support prospecting teams as well as loyalty teams, the Sales Enablement application became a must-have for the sales force. The gamble paid off, sales were revived and revenue grew by 15.4%, or €52 million.

6 years on, Salesapps has gone from strength to strength. The application is used by sales reps for all GEODIS Distribution & Express products and branches.

geodis implements sales enablement
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portrait alban duron
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patrick vissac
Patrick Vissac ,
National Sales Director Moët Hennessy Diageo
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