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May 4, 2026

sales reps KPIs sales reps What New Metrics Are Emerging in the Age of AI? 

By Farah Benghanem

In , , , ,

Artificial intelligence does not in any way call for an proliferation of performance metrics. Rather, it requires a significantly more rigorous measurement framework capable of structurally linking causes to effects. […]

March 11, 2026

A look back at the Sales Excellence Meetup [February 26, 2026]

By Farah Benghanem

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On February 26, we brought together around fifty sales reps marketing directors in Paris for a new edition of the Sales Excellence Meetup, co-organized by Salesapps and B-Flower. […]

January 13, 2026

B2B podcast: How AI is transforming the dissemination of information to sales teams 

By Farah Benghanem

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Every week, your sales teams receive dozens of documents: product sheets, launch notes, market analyses, competitor arguments, customer feedback, etc. Strategic content, carefully created by [...]

December 1, 2025

Sales productivity: how to protect your teams from information overload 

By Farah Benghanem

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sales reps never sales reps so many tools, data, and content at their disposal. And yet, they have never seemed so scattered. The problem is no longer access to information, […]

November 17, 2025

Méthode BEBEDC + AI: B2B sales qualification reinvented

By Farah Benghanem

In , ,

Sales Methodology · AI The BEBEDC + AI Method: B2B Sales Qualification Reinvented Six qualification steps, enhanced by Salesapps AI agents. How to transition from a traditional methodology to […]

September 10, 2025

Sales Bot: the intelligent assistant integrated into Salesapps  

By Farah Benghanem

In , ,

A salesperson has to do a thousand things at once: prepare for appointments, find the right content, answer customers' questions, while trying to follow up every opportunity. In this [...]

July 11, 2025

Changing your Sales Enablement solution: constraint or opportunity?

By Farah Benghanem

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The rapid pace of technological advancement regularly brings a host of innovations: sometimes merely cosmetic, and other times representing a true paradigm shift. And this flow has always disrupted business tools, […]

June 13, 2025

The future of cold calling tested by iOS 26: sales reps at stake

By Farah Benghanem

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Apple has just unveiled iOS 26, its latest update, at WWDC 2025. While the new design catches the eye, there's another, less visible but far more [...].

May 28, 2025

CyberVadis Platinum: Salesapps among the top rated companies 

By Farah Benghanem

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When a platform is used to share confidential content, prepare decisive meetings or coordinate actions, security can't be a blind spot. Salesapps has just been awarded the [...]

May 20, 2025

AI data security: using AI without exposing yourself

By Farah Benghanem

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Given the rapid adoption of AI in business tools, more than 50% of marketing decision-makers and sales reps AI to boost operational efficiency (Action Co. Study). But […]

ia agent for sales reps
April 11, 2025

AI agents: definition and impact on sales performance

By Farah Benghanem

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In 2024, generative AI made a sensational debut in marketing and sales teams. Since 2025, a new generation of tools has become firmly established: AI agents. Less visible than […]

Modern selling for the B2B super buyer
February 13, 2025

What is Modern Selling?

By Farah Benghanem

In

Modern Selling puts salespeople at the heart of creating a unique customer experience, selling more and better in appointments! Modern Selling: Definition From [...]

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