Blog
Sales support tools : For whom and why?
In Sales Optimization, Sales Enablement
In today's fast-paced and highly competitive sales landscape, having a powerful sales enablement tool is no longer a luxury, but a necessity for [...]
How to implement an effective Sales Enablement strategy?
In Sales Enablement, Technical
The Sales Enablement application, also known as a sales support tool, has become an indispensable element for all companies looking to align their Sales & Marketing teams in time [...]
How to turn your marketing content into content to sell?
In Marketing, Sales Enablement
In France, only 43% of companies consider their Marketing and Sales departments to be aligned (CMIT 2022 study). This figure is slightly higher than in 2021. The relationship [...]
What is Sales Enablement?
Sales Enablement aligns sales and marketing teams in real time, improves sales performance and creates a new appointment-based sales experience. Let's dig deeper into the subject [...]
B2B sales in 2023: opportunities to boost your business
In Tips, Sales Enablement
B2B sales continues to evolve and will offer new opportunities to companies that know how to adapt. Attracting and retaining sales people, adapting to an increasingly complex sales environment, [...]
The Sales Enablement Manager to improve the overall performance of your sales team
In Sales Optimization, Sales Enablement
Sales Enablement is a growing discipline. While the function is fully embodied in the U.S. and U.K., it is beginning to catch up and gain momentum [...]
Sales Enablement: ROIs are in!
Marketing departments, regardless of strategy, continue to face rapidly changing B2B buying behaviors, with more empowered and informed buyers, and competition [...]
How to modernize the customer experience with Sales Enablement?
In Mobile Sales Enablement, Sales Optimization, Sales Enablement, Uncategorized
The main objective of a Sales Enablement strategy is to improve the sales performance of a company. This strategy must allow to better align the entire marketing chain [...]
Action Co 2022 Awards: Adéquat X Salesapps, elected best Sales Enablement application
In Salesapps news, Sales Enablement
RETURN TO THE ACTION CO 2022 AWARDS CEREMONY The winners were announced last night! This evening highlights the best business initiatives of the year.
Marketing Day 2022: A look back at the key event of the year!
In Salesapps news, Sales Enablement
The Marketing Day was back for a 9th edition with the theme "desire, a driving force for marketing". A day rich in testimonies where more than 40 speakers gathered to [...]
Sales Enablement: What's in it for marketing?
In Marketing, Sales Enablement
When we talk about Sales Enablement, we tend to highlight mainly the benefits related to the sales force. What about the marketing side? How does it [...]
RIM 2022: a look back at this unmissable event!
For the 8th edition of the International Marketing & Sales Meetings, the BtoB community gathered for three days in an exceptional and exotic setting in Marrakech to highlight the new challenges facing the [...]
