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Sales support tools : For whom and why?
May 4, 2023

Sales support tools : For whom and why?

By Aurélien De Joffrey

In ,

In today's fast-paced and highly competitive sales landscape, having a powerful sales enablement tool is no longer a luxury, but a necessity for [...]

How to implement an effective Sales Enablement strategy?
April 18, 2023

How to implement an effective Sales Enablement strategy?

By Aurélien De Joffrey

In ,

The Sales Enablement application, also known as a sales support tool, has become an indispensable element for all companies looking to align their Sales & Marketing teams in time [...]

April 11, 2023

How to turn your marketing content into content to sell?

By Aurélien De Joffrey

In ,

In France, only 43% of companies consider their Marketing and Sales departments to be aligned (CMIT 2022 study). This figure is slightly higher than in 2021. The relationship [...]

February 9, 2023

What is Sales Enablement?

By Aurélien De Joffrey

In

Sales Enablement aligns sales and marketing teams in real time, improves sales performance and creates a new appointment-based sales experience. Let's dig deeper into the subject [...]

The b2b sales in 2023: opportunities to boost your business
January 19, 2023

B2B sales in 2023: opportunities to boost your business

By Aurélien De Joffrey

In ,

B2B sales continues to evolve and will offer new opportunities to companies that know how to adapt. Attracting and retaining sales people, adapting to an increasingly complex sales environment, [...]

December 22, 2022

The Sales Enablement Manager to improve the overall performance of your sales team

By Aurélien De Joffrey

In ,

Sales Enablement is a growing discipline. While the function is fully embodied in the U.S. and U.K., it is beginning to catch up and gain momentum [...]

ROIs Sales Enablement
December 13, 2022

Sales Enablement: ROIs are in!

By Aurélien De Joffrey

In

Marketing departments, regardless of strategy, continue to face rapidly changing B2B buying behaviors, with more empowered and informed buyers, and competition [...]

How to modernize the customer experience with Sales Enablement?
December 6, 2022

How to modernize the customer experience with Sales Enablement?

By Aurélien De Joffrey

In , , ,

The main objective of a Sales Enablement strategy is to improve the sales performance of a company. This strategy must allow to better align the entire marketing chain [...]

Salesapps X Adéquat for the Action Co 2022 Awards
December 1, 2022

Action Co 2022 Awards: Adéquat X Salesapps, elected best Sales Enablement application

By Aurélien De Joffrey

In ,

RETURN TO THE ACTION CO 2022 AWARDS CEREMONY The winners were announced last night! This evening highlights the best business initiatives of the year.

November 28, 2022

Marketing Day 2022: A look back at the key event of the year!

By Aurélien De Joffrey

In ,

The Marketing Day was back for a 9th edition with the theme "desire, a driving force for marketing". A day rich in testimonies where more than 40 speakers gathered to [...]

Sales Enablement: what's in it for marketing?
October 18, 2022

Sales Enablement: What's in it for marketing?

By Aurélien De Joffrey

In ,

When we talk about Sales Enablement, we tend to highlight mainly the benefits related to the sales force. What about the marketing side? How does it [...]

RIM 2022 kicks off
October 13, 2022

RIM 2022: a look back at this unmissable event!

By Aurélien De Joffrey

In

For the 8th edition of the International Marketing & Sales Meetings, the BtoB community gathered for three days in an exceptional and exotic setting in Marrakech to highlight the new challenges facing the [...]

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