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February 9, 2023

What is Sales Enablement?

By Aurélien De Joffrey

In

Sales Enablement aligns sales and marketing teams in real time, improves sales performance and creates a new appointment-based sales experience. Let's dig deeper into the subject [...]

The b2b sales in 2023: opportunities to boost your business
January 19, 2023

B2B sales in 2023: opportunities to boost your business

By Aurélien De Joffrey

In ,

B2B sales continues to evolve and will offer new opportunities to companies that know how to adapt. Attracting and retaining sales people, adapting to an increasingly complex sales environment, [...]

December 22, 2022

The Sales Enablement Manager to improve the overall performance of your sales team

By Aurélien De Joffrey

In ,

Sales Enablement is a growing discipline. While the function is fully embodied in the U.S. and U.K., it is beginning to catch up and gain momentum [...]

ROIs Sales Enablement
December 13, 2022

Sales Enablement: ROIs are in!

By Aurélien De Joffrey

In

Marketing departments, regardless of strategy, continue to face rapidly changing B2B buying behaviors, with more empowered and informed buyers, and competition [...]

December 6, 2022

How to modernize the customer experience with Sales Enablement?

By Aurélien De Joffrey

In , , ,

The main objective of a Sales Enablement strategy is to improve the sales performance of a company. This strategy must allow to better align the entire marketing chain [...]

Salesapps X Adéquat for the Action Co 2022 Awards
December 1, 2022

Action Co 2022 Awards: Adéquat X Salesapps, elected best Sales Enablement application

By Aurélien De Joffrey

In ,

RETURN TO THE ACTION CO 2022 AWARDS CEREMONY The winners were announced last night! This evening highlights the best business initiatives of the year.

November 28, 2022

Marketing Day 2022: A look back at the key event of the year!

By Aurélien De Joffrey

In ,

The Marketing Day was back for a 9th edition with the theme "desire, a driving force for marketing". A day rich in testimonies where more than 40 speakers gathered to [...]

Sales Enablement: what's in it for marketing?
October 18, 2022

Sales Enablement: What's in it for marketing?

By Aurélien De Joffrey

In ,

When we talk about Sales Enablement, we tend to highlight mainly the benefits related to the sales force. What about the marketing side? How does it [...]

RIM 2022 kicks off
October 13, 2022

RIM 2022: a look back at this unmissable event!

By Aurélien De Joffrey

In

For the 8th edition of the International Marketing & Sales Meetings, the BtoB community gathered for three days in an exceptional and exotic setting in Marrakech to highlight the new challenges facing the [...]

Aligning Sales & Marketing
October 4, 2022

Why align sales & marketing in 2022?

By Aurélien De Joffrey

In ,

Successfully aligning sales and marketing is a key step for those who want to improve their sales performance. If the good intentions are there, the reality on the ground is often very different.

Drive vs Dirty Enablement
September 19, 2022

Sales Enablement VS Drive: improve your sales performance

By Aurélien De Joffrey

In , ,

The digital transformation has profoundly changed companies. It has been accompanied by the creation of digital tools that have revolutionized communication, collaboration, sharing and content management. [...]

improve your marketing content
August 18, 2022

5 criteria for choosing a Sales Enablement application

By Aurélien De Joffrey

In , , ,

What are the decisive criteria to take into account when equipping your sales force with a high-performance Sales Enablement application? Discover 5 criteria on which you should [...]

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