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Digitalization of the sales force

What impact for Marketing?

magazine cover digitalization sales force

Revolutionize the sales function!

The digitalization of the sales force via applications, or "Mobile Sales Enablement " in the Anglo-Saxon world, has everything to impose itself within sales and marketing departments: the number of positions dedicated to the subject has doubled in companies over the past two years, to the point where 60% of companies employed a sales digitalization manager, according to a study by CSO Insights.

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