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ActionCo & Marketing study

Impacts of the crisis and projections

Study on sales enablement

In recent years, too few companies have digitized their sales force by equipping it, for example, with modern Sales Enablement tools.
Forced to act in the face of the crisis and the shift to remote work, many companies have turned to tools that are often unsuited to these new operating modes, which are nevertheless destined to continue while sales enablement, remote selling and marketing automation solutions, which are essential today, are being developed.

Contents :
Chapter 1: Introduction
Chapter 2: Panel
Chapter 3: Analysis
Chapter 4: Synthesis

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