Blog
Category: Sales Optimization
Sales support tools : For whom and why?
In Sales Optimization, Sales Enablement
In today's fast-paced and highly competitive sales landscape, having a powerful sales enablement tool is no longer a luxury, but a necessity for [...]
Sales Enablement Manager - Definition and Complete Guide 2024
In Sales Optimization, Sales Enablement
Sales Enablement is a growing discipline. While the function is fully embodied in the U.S. and U.K., it is beginning to catch up and gain momentum [...]
Why align sales & marketing in 2023?
In Marketing, Sales Enablement
Successfully aligning sales and marketing is a key step for those wishing to improve their sales performance. While good intentions are there, the reality on the ground is often [...]
Sales Enablement VS Drive: improve your sales performance
In Mobile Sales Enablement, Uncategorized, Sales Enablement
The digital transformation has profoundly changed companies. It has been accompanied by the creation of digital tools that have revolutionized communication, collaboration, sharing and content management. [...]
Couple your CRM with a Sales Enablement solution
In Salesapps News, Sales Optimization, Sales Enablement
The value of a CRM depends mainly on the quality of the data that feeds it. Discover in this article what are its limits and how a Sales Enablement solution [...]
Sales Enablement: Which solutions to choose and why? Zolux Case Study
In Training, Hardware, Mobile Sales Enablement, Sales Optimization
What is Sales Enablement? Sales Enablement is a strategic, cross-functional approach designed to increase an organization's sales and productivity results by providing content that is relevant and relevant to the business.
The questions a product manager should always ask his or her sales reps
Between the urgent and unfounded requests, and those that are fundamental, yet set aside, the work of marketing is under constant pressure. The product manager [...]
How to use big data to sell
The rise of Big Data has had a huge impact on marketing activities, especially in the online retail environment. However, underestimating its impact [...]
How to create a 5-star sales experience for your customers
Simple selling is a thing of the past. Make way for the sales experience. The one that integrates the customer into a specific universe where the salesperson is at the same time a salesman, a [...]
What if your business strategy isn't as clear as you thought?
For you, everything is clear: the numbers, the objectives and the strategy. But are you sure that everyone else is? For a business strategy to be effective, it must be [...]
The new types of leads, real bargains for your marketing and sales teams
In Mobile Sales Enablement, Sales Optimization
For a sales team, developing its business necessarily involves finding new prospects. These famous leads, as they are called in English, can then be transformed into customers, then [...]
Buyers personas: what if they became your new best friends to sell better?
It's no secret: to sell well, you have to know who to talk to. Working on your targets and then setting up a series of commercial and promotional actions [...]
