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Train your sales reps staff on an ongoing basis with Sales Apps, our sales support tool.
Why train your sales reps ?
The evolution of the sales function has transformed the codes and standards in force in the profession. The emphasis today is on the search for performance and the optimization of sales.
To do this, training is an essential part of your strategy. It allows you to be more efficient and more productive. But also to be able to understand and anticipate the constraints and opportunities offered by a more connected market. Indeed, customers are more and more involved, and the competitive pressure is growing.
You want your team to win? Rely on fun, interactive and systematic training, on an ongoing basis.
Sales support tools to increase efficiency
How to maximize the investment of time and money in training? How to ensure that the budget is correctly invested? And that the transmission of knowledge or skills is used wisely?
Continuous training is the answer to these questions. Indeed, it encourages sales reps employees to take an active role in their own training. In this way, they can adopt an active teaching approach, using interactive tools on demand. They train when they want, where they want.
Tracking tools allow them to know exactly where they stand. They can complement existing materials, and adapt modules in real time.
While self-paced use is a real advantage of continuous learning, it is far from the only one. One study showed that the optimal concentration time was 10 to 18 minutes per hour. To gain efficiency, it is better to organize several short sessions than one long training day.
Just imagine: 80% of the content of a one-time training is forgotten within 60 days. Habits die hard and changing certain professional practices cannot be done with a single annual reminder. It is important to repeat the messages consistently. The goal of our sales support tool is to increase this transformation rate.
Because some elements of the training are not put into practice right away, and therefore easily forgotten. Learning is also a question of rhythm. Some people prefer to learn early in the morning, others prefer to learn late in the evening, at lunchtime or on the weekend. Continuous and autonomous training respects the cycles of each person and makes the investment really useful.
Gaining efficiency also means adjusting, completing and adapting training materials and quizzes to usage statistics and feedback from the field.
Digital training allows you to analyze a large volume of information and knowledge acquired. Their exploitation is very interesting. It gives you clear guidelines on the areas of improvement for your teams. For example, a particular product or offer is in need of improvement because it is not sufficiently mastered, etc.
Responding to the constraints of the commercial 2.0 profession
A sales team can't be tied up for a whole day or even several days. This would have an impact on the organization of your company, and the sales reps issues at stake. Thanks to our sales support tool, it's impossible for your sales teams to isolate themselves on a regular basis for training.
Beyond the financial impact, you need to be reactive at all times. This is particularly true for customers, who may receive numerous requests in the course of a day. By training sales reps on an ongoing basis, you can avoid this disruption and adapt your training to your own pace.
The pressure of results also pushes salespeople to sell what they know how to sell. This is human and logical: mastery of the product, knowledge of the processes and no encouragement to leave one's comfort zone.
But by focusing on a single segment of a complete line, the salesperson can miss out on business opportunities. Whether it's because of a lack of knowledge or confidence. Avoiding boring PowerPoint sessions maximizes the immediate impact of training. This can be achieved by focusing on the essentials, in a continuous, repeated and optimized way.
Travelling is a major financial burden for companies, and one that is difficult to avoid due to the nature of the business. Digital on-demand training allows you to intelligently fill this time wasted in transportation, even without an Internet connection. A way to optimize your time and organization.
Be more responsive and productive
Continuous business training allows you to work on your motivation and offers ways to self-monitor. Training is about developing self-confidence to become a better professional.
Our sales support tool activates a major growth lever! This translates into more ease with the customer, more listening, and therefore more ideas to propose. Real solutions, adapted to the needs, whether they are explicitly formulated or not.
It is important that your team is always more responsive, because everything changes so quickly. Sales techniques, marketing approaches, new products or new features or services offered...
Marketing regularly makes adjustments. You need to be able to absorb them as quickly as possible, digest them and apply them in the field. Without an adapted and continuous training plan, you leave the field open to your competitors.
Each organization has its own teams that need to be protected, developed and taken as far as possible. Training then becomes a facilitator of professional development and identifies the skills to be acquired, developed or confirmed.
Continuous training is a critical lever of a good business strategy and guarantees a concrete application of what is learned in the field. It also offers a guaranteed return on investment. It is an ideal sales support tool to accelerate your product launches! Or to upgrade your operational teams and transform your structure into an agile, more reactive and more efficient approach.
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