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"Salesapps allows us to significantly modernize the appointment."

portrait carole ferte figaro
Carole Ferte
Head of business Marketing

100 Users

France

Face to face appointments

"Before, content related to offers was shared on a simple Drive. This was not optimal for personalizing the sales approach. On the other hand, we have a lot of offers and resources for our customers. Thanks to Salesapps, our sales force is helped to prepare their customer meetings in advance and thus respond in a personalized way to the expectations and problems of each of our customers."

"When a new sales reps comes in, Salesapps is a great tool for training on the offerings."

"The traceability of the documents and sections consulted allows us to better manage the application. If a section is not frequently consulted, we adapt our approach."

portrait carole ferte figaro
Carole Ferte
Head of business Marketing - Figaro Classifieds

Client's problem

The marketing and sales teams shared access to sales materials through a Drive solution. Numerous versions of the same documents and a shifting tree structure made identifying the right content complex and time-consuming. The quality of the modified materials was impacting the sales approach.

Solution implemented

The right content at the right time for the right person. The implementation of Salesapps has structured, in a graphical tool, an up-to-date and "official" content base for sales teams. The customization of media directly from Salesapps covers most of the day-to-day needs of sales reps.

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