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Marvin joins Salesapps to providelong-term training for your sales reps

Partner Integration · 2026
Salesapps
+
Marvin

Salesapps acquires a stake in Marvin and integrates the platform into its application. Conversational analysis of daily meetings and AI coaching agents: an all-in-one solution to improve performance faster. Combined with Salesapps’ existing Business Meeting AI agent (meeting recording and report generation), Marvin accelerates team skill development and highlights best practices.

AI Training by Marvin Powered by 25 years of b-flower expertise Assess & train daily Available now
The Salesapps × Marvin Partnership

Evaluate and train your sales reps on a daily basis

Salesapps tailors and personalizes the sales approach during meetings by providing the right content at the right time. Working with your sales reps reps, Marvin analyzes meetings in real-time and trains sales reps the Ideal Customer Profiles (ICPs) you define.

The Exclusive Benefit of Integration

Salesapps’ Business Meeting agent records your meetings, generates a transcript, and creates a summary. Marvin analyzes this information and automatically extracts key takeaways (sales pitches, positive points, areas for improvement, etc.) based on your specific environment and sales approach.

Salesapps supports sales teams in their day-to-day meetings. Marvin provides analysis and recommendations. Together, they cover the entire sales performance cycle for the first time, drawing on 25 years of b-flower expertise.

1
Base
Business Training
Methods, approaches, and key messages conveyed by the training teams.
2
Salesapps
Centralized content & resources
Sales representatives can access the right content and their sales pitches as part of personalized sales journeys.
3
Marvin Integrated
Training, Analysis & Management
Marvin is available in Salesapps: training agents, conversation analysis, and identification and replication of top performers' practices.
4
Lot
Use during client meetings
Reflexes are stronger, communication skills are more refined, and confidence is greater.
5
Endless loop
Progress measured over time
Managers have access to metrics to track progress and foster a consistent training routine.
What Marvin brings to Salesapps

A new way to prepare,
practice, and improve

With Marvin integrated into Salesapps, sales training becomes more accessible, more context-specific, and better aligned with real-world practices.

Prepare for a meeting with more confidence

sales reps practice before an important customer meeting, refine their pitch, and anticipate potential objections—all directly within their Salesapps dashboard.

Increase ownership of the messages

Content and talking points aren’t just read through. They become training tools to help you better master the key messages.

Developing lasting habits

Marvin encourages ongoing team training, particularly between management meetings and key events. Training becomes a regular practice rather than a one-off event.

Supporting skill development

Managers have an additional tool to encourage a consistent training routine and track their teams' progress over time.

Marvin integrated into Salesapps

The Marvin platform integrates seamlessly
into the Salesapps application

AI training, conversational analysis, identification and promotion of best practices: all of Marvin’s capabilities directly within Salesapps, powered by 25 years of b-flower expertise.

01 · BEFORE THE APPOINTMENT

AI training agents

Your sales reps with AI agents configured according to your Ideal Customer Profiles (ICPs), your environment, and your sales methodology. These training sessions feature highly realistic scenarios.

02 · DURING & AFTER

Conversational analysis

Marvin analyzes each of your client meetings in real-life situations: behavioral effectiveness, meeting structure, sales techniques, and objection handling. Backed by 25 years of b-flower expertise.

03 · LIVE

Replication & Management Dashboard

The winning behaviors of top performers are identified and can be shared. Managers drive progress using actual data, not just self-reported information or data from training sessions.

The Benefits of Salesapps

Salesapps’ Business Meeting agent records your meetings, generates a transcript, and creates a summary. Marvin analyzes this information and automatically extracts key takeaways (sales pitches, positive points, areas for improvement, etc.) based on your specific context and sales approach.

Would you like to access Marvin without Salesapps? The platform is available as a standalone service directly at ask-marvin.ai
Use cases

Simple features designed for everyday business use, in line with

Before a strategic meeting
Before an appointment

Preparing Your Speech and Your Arguments

The sales representative practices using a real-life scenario, refining their key messages and approach before meeting with the client.

After completing training
After completing training

Continue to practice the methods you have learned

The teams continue to apply the methods they learned in training directly in their usual work environment.

During onboarding
During onboarding

Achieve greater commercial independence faster

A new salesperson can easily practice, refine their pitch and key messages, and gain confidence more quickly.

From the manager's perspective
From the manager's perspective

Encourage a culture of regular exercise

Managers can use progress data to foster team dynamics, rather than relying solely on one-off training sessions.

Partner Integration

Complementary approaches to driving sales performance

Marvin retains its own identity and expertise. Salesapps integrates it into its ecosystem to enhance the sales teams’ experience by bringing together content, preparation, and training.

Salesapps
E-commerce platform
+
Marvin
AI Training Coach
=
An enhanced shopping experience
From Knowledge to Practice

A complementary approach designed to help teams at
put their knowledge into practice.

Marvin was developed by b-flower, a sales performance consulting firm established in 1999. Access Marvin outside of Salesapps: ask-marvin.ai

Ready to take it to the next level?

Evaluate and train your sales reps Salesapps × Marvin

Discover how the Salesapps and Marvin partnership covers the entire sales cycle: from the right content at the right time to conversational analytics powered by 25 years of b-flower expertise.

Hosting in France & the EU · GDPR · Available now · 5 languages

25 years
b-flower's expertise integrated into Marvin
6,000 per year
sales reps by the b-flower teams
20 000+
sales reps with Salesapps

Access Marvin without Salesapps: ask-marvin.ai

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