RIM 2022: a look back at this unmissable event!

By Aurélien De Joffrey

In Salesapps News

For the 8th edition of the International Marketing & Sales Meetings, the BtoB community gathered for three days in an exceptional and exotic setting in Marrakech to highlight new challenges and discuss the perspectives around the sales and marketing practice.

The RIM 2022 in a few figures :

- 120 Top decision makers of the BtoB ecosystem
- More than 50 renowned speakers including 5 from the Salesapps ENGAGE community
- 3 round tables
- 44 thematic workshops

THE OBJECTIVE OF RIM 2022 WAS TODRAW INSPIRATION FROM THE BEST AND COME UP WITH ACTIONABLE SOLUTIONS

An exciting program combining Round Tables and Keynotes that allowed to take a step back and reflect on the following topics: How to generate growth? What are the perspectives and the results of the digital transformation for marketing & sales departments? What are the new requirements of the BtoB buyer?

A meeting that can be described as unavoidable insofar as we were able to address the key issues of this year 2022: the power of emotions in BtoB marketing, the portrait of the "super BtoB buyer" that salespeople face in their daily lives and the necessary role of marketing to help them sell more intelligently.

The strength of the RIM also lies in its ability to offer a very structured "workshop" format. The opportunity for some clients to present an internal problem and to benefit from actionable ideas and feedback from other participants.

One thing is certain, this event enabled the 120 participants to leave with inspiring ideas and to be ready for the challenges of 2023!

AN EVENT CROWNED BY THE PRESENCE OF OUR CUSTOMERS

A very nice event crowned by the participation of our clients. We hope that the issues they presented during the three workshops enabled them to leave with inspiring and actionable ideas.

Eric JAYET -Performance Director at Adéquat Interim & Recruitment
Benjamin PEYRACHE - Marketing & Communication Director at Adéquat Interim & Recruitment
Romain LACOCHE - Customer Operational Marketing Director at JCDecaux.

If you would like to benefit from JCDecaux's and Adéquat's enlightened feedback on the digitalization of their sales forces, please click here:

How to make the most of the recovery thanks to Sales Enablement? - Adéquat Interim & Recruitment
How to successfully digitalize and onboard your sales teams? - JCDecaux