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Choosing the best sales reps tools for your sales force has become a real challenge for marketing, sales, IT and even general management.
Indeed, the idea today is not only to ask the question of the digitalization of the sales force (although), but within the multiple offers that are being created all over the world, to choose the ones that are best adapted to your strategy and your organization.
We'll be talking here mainly about sales reps BtoB tools for "field" sales forces, because there are two types of BtoB prospecting today
- The one that is still done with a direct "physical" contact with the buyers for the "field" Sales Forces
- The one that is done almost exclusively in connected mode via tools such as "Linkedin Sales Navigator" / follow-up of prospects following the implementation of anInbound Marketing
Tools sales reps: Choosing hardware support
This is the first challenge that the Sales and IT departments have to solve.
In fact, in some companies, existing suppliers or contracts for machinery may already partly determine the final equipment that will be chosen.
The final sales reps tool equipment can itself condition the choices made.
- of the softwares that will be installed on it.
- the necessary maintenance of these same software vs their operating system (Windows / OS / Android ...)
In any case, Salesappscan, from this first step, exchange with you to indicate, on the basis of its experience, if you should rather orient yourself in terms of uses on:
- A "classic" laptop
- A laptop computer - tablet
- An Apple / IOS tablet
- A tablet running on Android (Google)
This choice, beyond the implication it has on the investment, can indeed be crucial on the indirect costs it can generate when the functionalities on the one hand are at stake, but also when the interfaces with other internal tools are involved (especially CRM)
This choice is also essential in terms of the ergonomics it can offer for internal use and appropriation, and for customer presentation.
What should the embedded software or sales force applications produce?
Get clear help from Salesapps on this point because we have now equipped dozens of sales forces with feedback and expertise that is recognized:
Make sure you have sales reps tools with the following features:
- Have "User Friendly" applications
- Make sure that they are usable in remote as well as in wifi / 4G connection
- Plan for direct synchronization with the head office back office to ensure the freshest and most relevant information
- Make sure that they are easily up-datable vs. constantly evolving operating systems
- Make sure they perfectly convey the company's image
- Consider that they are designed for collaborative work with clients and seating teams
- That they are potentially interfaced with other internal systems, including the CRM.
All this cannot be invented. It is necessary to analyze beforehand the complete environment of the company's equipment, and/or those that need to be adapted or developed in parallel for optimal operation.
A real digital sales book of "Sales Enablement
Sales Enablement is a strategic, cross-functional approach created to improve an organization's sales and productivity results
Providing integrated presentation content (e.g. sales pitches), training and coaching services.
The Digital Sales Book is no longer an end in itself.
The digital tools used by the sales force must go much further in order to improve the entire marketing-sales process.
Today, choosing the best sales reps tools for your sales force is a major challenge.
The Salesapps teams are at your disposal to provide you with information on the subject