Sales and marketing alignment can help your company improve its ability to close deals by 67%.
Learn Hub
With Sales Enablement,
Put the field back into your marketing content
Turn your marketing content into content for sales
1. Connect your marketingdirectly to the uses and feedback from the field
In real time, you can test the effectiveness of your marketing actions, the quality of your content, the relevance of your customer journey, the accuracy of your business analyses and the appropriateness of your product/service responses to your customers' expectations. The Sales Enablement application is much richer and more powerful than a simple document database, drive or e-mail. With Salesapps, sales reps don't have to go looking for content; it comes to them as they go through the sales process. Your marketing teams play their part in supporting sales by providing sales reps with useful arguments to speed up the signing process.
2. Sales teams involved in the marketing strategy
Thanks to the Sales Enablement tool, marketing relies on feedback from the field to improve the tool, its paths and its marketing content. Through the analysis of their sales journeys, the content presented during appointments and their spontaneous feedback, sales reps are players in this process. They play an active role in improving the company's marketing strategy, bringing the two departments closer together and aligning their objectives. Thanks to their feedback, marketers can fine-tune their strategy, and in return, the marketing content they create will be better and more systematically used.
3. Real-time involvement ofmarketing in the sales process
Marketing is directly involved in the sales process. It is required to produce high-impact marketing content, the usefulness of which can be measured directly through the tool. The marketing strategy is thus tested in real time in the field, so that its effectiveness can be measured and it can be adapted according to the results. This is motivating for marketers and sales reps, who feel more effectively supported. The more useful this content is, the more it is used, and the more it is used, the more fruitful the cooperation between teams, and the more sales increase.
With the Sales Enablement application from Salesapps, marketing/sales alignment becomes a reality
The content marketing challenges that marketers face are numerous: content that is difficult to access, not read and criticized by sales reps, difficulty in adapting content to the expectations of the field, whether sales reps or customers, difficulties in measuring the effectiveness of this content...
"It's vital to make it easy for vendors to access marketing content."
Pam Didner Effective Sales Enablement
Ensuring that this marketing content is accessible is not enough. It is also, and above all, a question of making this content stick to the field, making it evolve in real time and adapting it to the needs of customers and sales reps, while retaining great flexibility and allowing sales forces to personalize this marketing content, always fresh, always up to date with the latest information validated by marketing.
Aligning sales and marketing can help your company improve its ability to close deals by 67%.
Learn Hub
With Sales Enablement,
Put the field back into your marketing content
Turn your marketing content into content for sales
1. Connect your marketingdirectly to the uses and feedback from the field
In real time, you can test the effectiveness of your marketing actions, the quality of your content, the relevance of your customer journey, the accuracy of your business analyses and the appropriateness of your product/service responses to your customers' expectations. The Sales Enablement application is much richer and more powerful than a simple document database, drive or e-mail. With Salesapps, sales reps don't have to go looking for content; it comes to them as they go through the sales process. Your marketing teams play their part in supporting sales by providing sales reps with useful arguments to speed up the signing process.
2. Sales teams involved in the marketing strategy
Thanks to the Sales Enablement tool, marketing relies on feedback from the field to improve the tool, its paths and its marketing content. Through the analysis of their sales journeys, the content presented during appointments and their spontaneous feedback, sales reps are players in this process. They play an active role in improving the company's marketing strategy, bringing the two departments closer together and aligning their objectives. Thanks to their feedback, marketers can fine-tune their strategy, and in return, the marketing content they create will be better and more systematically used.
3. Real-time involvement ofmarketing in the sales process
Marketing is directly involved in the sales process. It is required to produce high-impact marketing content, the usefulness of which can be measured directly through the tool. The marketing strategy is thus tested in real time in the field, so that its effectiveness can be measured and it can be adapted according to the results. This is motivating for marketers and sales reps, who feel more effectively supported. The more useful this content is, the more it is used, and the more it is used, the more fruitful the cooperation between teams, and the more sales increase.
Salesapps' Sales Enablement application makes marketing/sales alignment a reality
The content marketing challenges that marketers face are numerous: content that is difficult to access, not read and criticized by sales reps, difficulty in adapting content to the expectations of the field, whether sales reps or customers, difficulties in measuring the effectiveness of this content...
Ensuring that this marketing content is accessible is not enough. It is also, and above all, a question of making this content stick to the field, making it evolve in real time and adapting it to the needs of customers and sales reps, while retaining great flexibility and allowing sales forces to personalize this marketing content, always fresh, always up to date with the latest information validated by marketing.
Pam Didner
