Choosing the best sales reps tools for your sales force has become a real challenge for marketing, sales, IT and even general management. The idea is not to [...]
What is Sales Enablement? Sales Enablement is a strategic, cross-functional approach designed to increase an organization's sales and productivity results by providing content that is relevant and relevant to the business.
Increasing the competence of the sales force is obviously a major concern for any self-respecting sales manager, whatever the field of activity. Whether it is in [...]
All companies want their sales reps to work well and achieve good results. But how do you tell the difference between good results and exceptional results? The answer: a [...]
Between the urgent and unfounded requests, and those that are fundamental, yet set aside, the work of marketing is under constant pressure. The product manager [...]
The rise of Big Data has had a huge impact on marketing activities, especially in the online retail environment. However, underestimating its impact [...]
Simple selling is a thing of the past. Make way for the sales experience. The one that integrates the customer into a specific universe where the salesperson is at the same time a salesman, a [...]
For you, everything is clear: the numbers, the objectives and the strategy. But are you sure that everyone else is? For a business strategy to be effective, it must be [...]
For a sales team, developing its business necessarily involves finding new prospects. These famous leads, as they are called in English, can then be transformed into customers, then [...]
It's no secret: to sell well, you have to know who to talk to. Working on your targets and then setting up a series of commercial and promotional actions [...]
If a tablet (and the professional sales application that goes with it) is a structuring and fundamental tool for good sales performance management, your sales reps [...]
Sales Enablement is a continuous improvement process, both for sales performance and for the optimization of the company's organization. It has a lasting and profound impact. Its implementation leads to be more efficient and effective.
WP_Post Object
(
[ID] => 7221
[post_author] => 7
[post_date] => 2017-07-06 09:08:33
[post_date_gmt] => 2017-07-06 07:08:33
[post_content] => A continuous improvement approach, both for sales performance and for optimizing company organization, Sales Enablement has a lasting and profound impact. Its implementation leads to greater creativity in the organization of the sales function in the broadest sense, including field sales forces, sedentary sales reps , indirect sales, but also operational marketing. The problem is that many organizations are still organized in the same way: sales on one side, marketing on the other. As is often the case, silos create frustration. Some don't feel heard, others don't feel understood. Sales Enablement breaks down this barrier and accelerates synergies to create value.
A team effort
Building and developing a Sales Enablement strategy is a team effort that can be implemented gradually. You're not building a nuclear reactor. You don't need hundreds of consultations with dozens of different departments and complex committees to manage. By its very nature, Mobile Sales Enablement is agile and can be easily deployed in all types of structures, in line with existing constraints. Usage statistics will guide you in improving your tool. It's a quiet revolution that will infuse your organization. A value-generating virtuous circle.
By reconnecting marketing and sales, you'll ensure the right reflexes in document prioritization and future usage. Not only will this collaboration create new reflexes in your organization, it will also enable you to build a Sales Enablement strategy on a sound basis.
Centralized and more efficient content management
90% of marketing materials are not used by sales reps.
Sales Enablement offers a sustainable solution to this unfortunate situation. Dematerialization brings unrivalled fluidity to existing workflows: all documents can be accessed on any device, with or without an Internet connection. Updates are instantaneous, and management by user group offers unique personalization in the way tools are used. By tailoring content and tools to the real needs of users in the field, they feel more listened to, more involved, and have the right information, at the right time, on the right device.
On the user side, feedback takes place in real time. Marketing knows exactly what's working and what needs adjusting. Data from the field is quickly fed back, and usage is much more efficient, because it's totally optimized.
Shortening of the sales cycle and new dynamics
Thanks to improved productivity and the right tools, your sales forces work better and more efficiently. They feed information back to marketing, communicate more spontaneously and are involved in optimizing the sales journey. Marketing knows exactly what's going on in the field, can adapt accordingly and work in continuous flow. In short, marketing and sales bring together the best of two worlds to make one.
No more walls between the two, and shared constraints. No more "they understand nothing..."or the "you never get the right sales aids in time...". This new dynamic helps to shorten the sales cycle, as sales reps spend more time doing their job - selling - and no longer waste time creating presentations, searching for information or waiting for customer data.
Effective two-way communication
Integrated natively into a Mobile Sales Enablement application, communication tools enable you to work in total confidence and transparency. The tool's interface, accessible by all, whatever the type of tablet, phone or knowledge of these technologies, has been specially designed to match the needs of your organization. This customization is essential to ensure that the right information is passed on to the right department.
In addition, notifications alert users to an update or new feature at any time. There's no risk of forgetting with this comprehensive, tailor-made tool for sales and marketing to work together.
Relationships between sales and marketing departments are often complicated. Field specialists and data experts talk to each other, but don't always understand each other. We're on the same team, but we don't pass the ball. Sales Enablement is here to reshuffle the deck and offer a radically different approach. An innovation that could well change your life and put you ahead of your competitors.
If you liked this article, please download our white paper: "KPI & ROI of Sales Enablement" and contact us.
[post_title] => How to reconcile sales reps and marketing with Sales Enablement?
[post_excerpt] =>
[post_status] => publish
[comment_status] => open
[ping_status] => open
[post_password] =>
[post_name] => comment-reconcilier-les-sales reps-et-le-marketing-grace-au-sales-enablement
[to_ping] =>
[pinged] =>
[post_modified] => 2022-09-21 10:03:31
[post_modified_gmt] => 2022-09-21 08:03:31
[post_content_filtered] =>
[post_parent] => 0
[guid] => https://www.salesapps.io/?p=7221
[menu_order] => 0
[post_type] => post
[post_mime_type] =>
[comment_count] => 0
[filter] => raw
)
