Blog
How to implement an effective Sales Enablement strategy?
In Sales Enablement, Technical
The Sales Enablement application, also known as a sales support tool, has become an indispensable element for all companies looking to align their Sales & Marketing teams in time [...]
How to turn your marketing content into content to sell?
In Marketing, Sales Enablement
In France, only 43% of companies consider their Marketing and Sales departments to be aligned (CMIT 2022 study). This figure is slightly higher than in 2021. The relationship [...]
B2B Sales: Opportunities to Seize to Boost Your Business
In Tips, Sales Enablement
B2B sales continue to evolve, and this trend rewards companies that know how to adapt. Attracting and retaining sales reps, dealing with more complex buying cycles, moving toward personalization […]
Salesapps ENGAGE
New formats to boost your exchanges all year round! Networke and meet your peers in 3 formats: Live, Event and Commercial Excellence Meetup. To join the [...]
Sales Enablement Manager – Definition and Comprehensive Guide
In Sales Optimization, Sales Enablement
Sales Enablement has established itself as a discipline in its own right. Originating in the United States and the United Kingdom, it has spread to France, where it continues to gain momentum. With […]
Sales Enablement: ROIs are in!
Marketing departments, regardless of strategy, continue to face rapidly changing B2B buying behaviors, with more empowered and informed buyers, and competition [...]
Action Co 2022 Awards: Adéquat X Salesapps, elected best Sales Enablement application
In Salesapps news, Sales Enablement
A look back at the memorable ActionCO 2022 Awards ceremony The winners were announced last night! The evening spotlighted the best sales initiatives of the year.
Marketing Day 2022: A look back at the key event of the year!
In Salesapps news, Sales Enablement
The Marketing Day was back for a 9th edition with the theme "desire, a driving force for marketing". A day rich in testimonies where more than 40 speakers gathered to [...]
Sales Enablement: What's in it for marketing?
In Marketing, Sales Enablement
When we talk about Sales Enablement, we tend to highlight mainly the benefits related to the sales force. What about the marketing side? How does it [...]
RIM 2022: a look back at this unmissable event!
For the 8th edition of the International Marketing & Sales Meetings, the BtoB community gathered for three days in an exceptional and exotic setting in Marrakech to highlight the new challenges facing the [...]
Why align sales & marketing in 2023?
In Marketing, Sales Enablement
Successfully aligning sales and marketing is a key step for those wishing to improve their sales performance. While good intentions are there, the reality on the ground is often [...]
Sales Enablement VS Drive: improve your sales performance
In Mobile Sales Enablement, Uncategorized, Sales Enablement
The digital transformation has profoundly changed companies. It has been accompanied by the creation of digital tools that have revolutionized communication, collaboration, sharing and content management. [...]
