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agent ia pour commerciaux
11 avril 2025

Agents IA : définition et impact sur la performance commerciale

Par Farah Benghanem

Dans , ,

En 2024, l’IA générative a fait une entrée fracassante dans les équipes marketing et commerciales. Selon Hubspot, 65% des commerciaux ont déclaré utiliser l’IA au quotidien. Mais en 2025, c’est […]

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Storytelling & IA
7 novembre 2024

Storytelling IA : préparer vos rendez-vous commerciaux !

By admin

In

Le Storytelling IA fait vendre ! Une étude de la Stanford Graduate School of Business révèle que la narration peut augmenter les taux de conversion jusqu’à 30 %. Mais pour qu’un […]

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23 septembre 2024

Comment réussir sa vente grâce au Storytelling B2B ?

By admin

In

Dans un environnement de vente b2b hautement compétitif, se démarquer en rendez-vous est devenu un véritable défi pour les commerciaux. Comment marquer les esprits face à l’acheteur ? Comment capter son […]

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30 mai 2024

Comment intégrer la RSE dans le Pitch Commercial ?

By admin

Dans ,

L’intégration de la RSE dans le pitch commercial devient un impératif stratégique pour les marques, à mesure que les acheteurs sont de plus en plus sensibilisés à ces enjeux. Les […]

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16 avril 2024

Marketing opérationnel : comment animer une équipe commerciale ?

By admin

In

Animer une équipe commerciale efficacement, c’est la mettre en réussite à l’aide d’une organisation dynamique et agile produisant les meilleurs résultats commerciaux possibles. Chaque activité commerciale ayant son équipe, son […]

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8 avril 2024

Marketing : comment booster le discours commercial en rendez-vous ?

By admin

In

Boostez le discours commercial en alignant vos équipes sales & marketing ! En 2023, Gartner publie une étude sur l’évolution des processus d’achat en B2B, précisant l’inexorable réduction du temps alloué […]

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How to make a convincing sales presentation
November 27, 2023

How to make a convincing sales presentation?

By admin

In , ,

What is a sales presentation? As the name suggests, a sales presentation is a presentation made by a salesperson with the aim of selling his or her product or service. It encompasses the sales pitch, [...]

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CSR & sales reps : the new challenge for managers sales reps !
September 28, 2023

CSR & sales reps : the new challenge for managers sales reps !

By admin

In , ,

Le Sales Enablement pour répondre aux enjeux RSE des directions commerciales ! Pourquoi les entreprises mettent-elles en place une politique RSE ? Les entreprises ont progressivement évolué dans leur adoption de […]

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April 11, 2023

How to turn your marketing content into content to sell?

By admin

In ,

In France, only 43% of companies consider their Marketing and Sales departments to be aligned (CMIT 2022 study). This figure is slightly higher than in 2021. The relationship [...]

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Sales Enablement: what's in it for marketing?
October 18, 2022

Sales Enablement: What's in it for marketing?

By admin

In ,

When we talk about Sales Enablement, we tend to highlight mainly the benefits related to the sales force. What about the marketing side? How does it [...]

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Aligning Sales & Marketing
October 4, 2022

Why align sales & marketing in 2023?

By admin

In ,

Réussir son alignement vente & marketing est une étape clé pour ceux qui souhaitent améliorer leurs performances commerciales. Si les bonnes intentions sont là, la réalité du terrain est bien souvent […]

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April 21, 2020

How can Marketing help sales reps perform better?

By Frédéric Poulet

In , ,

Yes, Marketing can help sales reps perform better! And all the more so with the tools we'll be presenting below! Aligning Sales and Marketing [...]

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And even more so with the tools we will present below!

Sales and Marketing alignment is one of the key issues in improving sales performance and achieving company objectives! 

These 2 departments serve the same objectives, revenue growth, but do not work together enough (see 2019 CMIT, Nomination and ICM study: 

"92% of companies believe that their Marketing and Sales departments are not aligned

marketing can help sales reps





Marketing department and Sales department: same fight!





There was a time, not so long ago, when trench warfare was commonplace.

In the past, many companies have had objectives that were not necessarily aligned between branding, volume, and volume margin.

Sales force incentives, competitions and bonuses did not necessarily reflect the alignment advocated by management and general management.

We're talking about the 80s and 90s. Fortunately, things have changed since then, as ERP and CRM have come to cross-reference figures and data, and thus raise awareness of the levers that need to be activated.

On the other hand, in the not so distant past, and even today, few sales teams are perfectly aligned in terms of sales pitches, sales tools, and their ability to be up dated quickly.

Both upstream and downstream information must be perfectly oiled, aligned and delivered in near real time.

No more old paper Factbooks... no more Pdf files where you don't know if it's the latest version received by email.

We have (fortunately) entered the era of Sales Enablement.





What is Sales Enablement? How can it unite Marketing and Sales?





Sales Enablement is the set of processes and tools aimed at improving sales performance (saving time, better control of offers, increase in the number of appointments and the conversion rate...). 

Sales Enablement is achieved through the digitalization of the sales force and allows for the alignment of Sales & Marketing.

And in particular thanks to the emergence of tablet or desktop applications that allow to provide information in real time, in a completely updated way, and even interfaced with the CRM

It allows to make that:

Marketing helps sales reps to be more effective by setting up an organization that creates a common dynamic and tools to facilitate exchanges between these 2 departments.  

With notably:






What are the advantages of Sales Enablement to help Marketing sales reps ? 





 A Sales Enablement application will not only make it easier to access content in preparation for customer meetings, but more importantly during those meetings for increased persuasiveness. 

The content will no longer be shared on a drive or sent by email but directly accessible in real time and at any time by the sales person in his Sales Enablement app.

Marketing teams will then be able to work on more adapted content:





Discover Sales Enablement with Salesapps! and Find out how Marketing can help sales reps 


Our teams are at your disposal to give you a demonstration in person or remotely!

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