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Category: Marketing
Storytelling IA : préparer vos rendez-vous commerciaux !
In Marketing
Le Storytelling IA fait vendre ! Une étude de la Stanford Graduate School of Business révèle que la narration peut augmenter les taux de conversion jusqu’à 30 %. Mais pour qu’un […]
Comment réussir sa vente grâce au Storytelling B2B ?
In Marketing
Dans un environnement de vente b2b hautement compétitif, se démarquer en rendez-vous est devenu un véritable défi pour les commerciaux. Comment marquer les esprits face à l’acheteur ? Comment capter son […]
Comment intégrer la RSE dans le Pitch Commercial ?
Dans Marketing, Optimisation des ventes
L’intégration de la RSE dans le pitch commercial devient un impératif stratégique pour les marques, à mesure que les acheteurs sont de plus en plus sensibilisés à ces enjeux. Les […]
Marketing opérationnel : comment animer une équipe commerciale ?
In Marketing
Animer une équipe commerciale efficacement, c’est la mettre en réussite à l’aide d’une organisation dynamique et agile produisant les meilleurs résultats commerciaux possibles. Chaque activité commerciale ayant son équipe, son […]
Marketing : comment booster le discours commercial en rendez-vous ?
In Marketing
Boostez le discours commercial en alignant vos équipes sales & marketing ! En 2023, Gartner publie une étude sur l’évolution des processus d’achat en B2B, précisant l’inexorable réduction du temps alloué […]
How to make a convincing sales presentation?
In Marketing, Hardware, Sales Enablement
What is a sales presentation? As the name suggests, a sales presentation is a presentation made by a salesperson with the aim of selling his or her product or service. It encompasses the sales pitch, [...]
CSR & sales reps : the new challenge for managers sales reps !
In Training, Marketing, Sales Enablement
Le Sales Enablement pour répondre aux enjeux RSE des directions commerciales ! Pourquoi les entreprises mettent-elles en place une politique RSE ? Les entreprises ont progressivement évolué dans leur adoption de […]
How to turn your marketing content into content to sell?
In Marketing, Sales Enablement
In France, only 43% of companies consider their Marketing and Sales departments to be aligned (CMIT 2022 study). This figure is slightly higher than in 2021. The relationship [...]
Sales Enablement: What's in it for marketing?
In Marketing, Sales Enablement
When we talk about Sales Enablement, we tend to highlight mainly the benefits related to the sales force. What about the marketing side? How does it [...]
Why align sales & marketing in 2023?
In Marketing, Sales Enablement
Réussir son alignement vente & marketing est une étape clé pour ceux qui souhaitent améliorer leurs performances commerciales. Si les bonnes intentions sont là, la réalité du terrain est bien souvent […]
How can Marketing help sales reps perform better?
In Marketing, Hardware, Sales Enablement
Yes, Marketing can help sales reps perform better! And all the more so with the tools we'll be presenting below! Aligning Sales and Marketing [...]
Content Staging: how to design a successful business presentation application?
In Tips, Marketing, Mobile Sales Enablement, Uncategorized, Technical
When the question of digitizing your sales reps media arises, the next question is what content you have or would like to publish. This is a subject we [...]
On the marketing side, the design of your content will have a direct impact on your statistics, your data in terms of volume or capacity to generate data.
To support your (sometimes monstrous) presentations of 50 pages or more, opt for a set of presentations as small as necessary.
More modular and therefore easier to identify, they make it easier to identify the right content in preparation.. During the appointment, the sales approach is significantly better perceived, tailored to the customer's needs, and therefore improves the perceived image of the appointment.
The traceability of sub-parts also gives the sales rep relevant information on the customer's real interest.
Of course, there's nothing to prevent you from keeping the 50-page format or more for more standard sharing, but cut-up versions will provide you with a large and enriching volume of data.
By cross-referencing this information with your sales, you'll identify exactly what works and what doesn't, best practices, mastered concepts and others...
Finally, smaller presentations also enable more precise up-sell and cross-sell links, maximizing your sales.
Several customers Salesapps are already successfully implementing this division: Aryzta, Santarome, DGF, etc.
Avoid leaving your content isolated and "floating". Enrich your content by connecting it with other content to :
Focus on visual presentations; interactive (clickable) presentations, in other words, content that speaks through images, that comes alive and enhances the experience and the customer journey.
Since you've made links between your less graphic content (previous tip), more visual presentations have their place in sales material.. If there's one post on which to invest "a little" it's this one.
Once again, the image will certainly have an impact on your content, but it's clearly not the only one.
Here we are not talking about doing new things necessarily but about creating editable templates, slides, pages, sections, regularly edited or adjusted.
Simplifying these tasks saves time at sales reps and gives you greater control over the format of what is sent to your customers.
This ability to personalize will be all the better perceived if you have implemented the 3 previous tips.
Mutuelle Générale has broken down all the stages of its customer diagnosis into sub-sections. To complete the redesign, they also took the opportunity to make these steps interactive, thanks to the HTML format of the media.
Editable PDFs also complement the HTML formats to enable multi-editing before, during and after the appointment.
The last tip we suggest is to use the functionalities offered by your sales application and to Sales Enablement.
These features can help you give your media a real facelift with minimal effort.
In the case of SalesappsWith over 150 features to boost your content: interactive PDFs, HTML media, digital sales plans, media with links to pages on your website, training materials, editable PDFs, quizzes...
The impact can affect all segments, depending on what you implement, which is why it's important to get the right advice when implementing your tool.
JCDecaux Airports, for example, uses the dynamic filter system to filter and easily access their large volume of photos of successful campaigns (their customer references).
They also use 360° views to present poster sites in the best possible conditions.
Beyond the "bling-bling" aspect of your presentations, their ease of use and the depth of exploration beyond the basic message will make your content strong.
That's right, your data strategy will rely heavily on your content. It's an important component of your presentation design that needs to be taken into account.
If we go back to the B2B Data quadrant mentioned in the article quoted above, a significant proportion of data capture areas are concerned with content format.
The ✅ in the quadrant below:
This article is taken from the webinar presented by Gabrielle Sourzac CSM & Georges da Silva COO - Salesapps.
You can review at any time here :
[Content Staging] - how to design a successful sales presentation application?
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