Blog
Category: Marketing
AI data security: using AI without exposing yourself
In Marketing, Sales Enablement, Technical
Faced with the rapid adoption of AI in business tools, over 50% of marketing and sales reps decision-makers expect a gain in operational efficiency in 2025 (Action Co 2025 Study). [...]
AI agents: definition and impact on sales performance
In Marketing, Sales Enablement, Technical
In 2024, generative AI made a dramatic entrance into marketing and sales teams. According to Hubspot, 65% of sales reps said they used AI on a daily basis. But by 2025, it's [...]
Storytelling AI: prepare your sales reps meetings!
In Marketing
AI Storytelling sells! A study by the Stanford Graduate School of Business reveals that storytelling can increase conversion rates by up to 30%. But for a [...]
How to sell successfully with B2B storytelling?
In Marketing
In today's highly competitive b2b sales environment, it's becoming a real challenge for sales reps to stand out from the crowd. How do you make an impression on the buyer? How do you capture their [...]
How do you integrate CSR into your sales pitch?
In Marketing, Sales optimization
Integrating CSR into the sales pitch is becoming a strategic imperative for brands, as buyers become increasingly aware of the issues. The [...]
Operational marketing: how to lead a sales team?
In Marketing
To lead a sales team effectively, you need a dynamic, agile organization that produces the best possible sales reps results. Each sales activity has its own team, its own [...]
Marketing: how to boost your sales pitch during meetings?
In Marketing
Boost your sales pitch by aligning your sales & marketing teams! In 2023, Gartner published a study on the evolution of B2B purchasing processes, pointing out the inexorable reduction in the time allocated to [...].
How to make a convincing sales presentation?
In Marketing, Hardware, Sales Enablement
What is a sales presentation? As the name suggests, a sales presentation is a presentation made by a salesperson with the aim of selling his or her product or service. It encompasses the sales pitch, [...]
CSR & sales reps : the new challenge for managers sales reps !
In Training, Marketing, Sales Enablement
Sales Enablement to meet the CSR challenges of sales managers! Why do companies implement CSR policies? Companies have gradually evolved in their adoption of CSR [...].
How to turn your marketing content into content to sell?
In Marketing, Sales Enablement
In France, only 43% of companies consider their Marketing and Sales departments to be aligned (CMIT 2022 study). This figure is slightly higher than in 2021. The relationship [...]
Sales Enablement: What's in it for marketing?
In Marketing, Sales Enablement
When we talk about Sales Enablement, we tend to highlight mainly the benefits related to the sales force. What about the marketing side? How does it [...]
Why align sales & marketing in 2023?
In Marketing, Sales Enablement
Successfully aligning sales and marketing is a key step for those wishing to improve their sales performance. While good intentions are there, the reality on the ground is often [...]
