Blog
Category: Sales Enablement
Sales Enablement and ROI: Where to Start, and How Far to Go?
In Sales Optimization, Sales Enablement
After defining the right KPIs and establishing a framework for their management, one final question arises in the executive committee: where is the return on investment in all of this? Now is the time to […]
Driving Sales Performance: Focusing on Process Rather Than Just Commenting on Results
In Sales Optimization, Sales Enablement, Uncategorized
Once the KPI framework is in place and the data is being collected properly, the most difficult question remains: what do we do with it on a day-to-day basis? Even the best indicators in the world are useless if they […]
sales reps KPIs sales reps What New Metrics Are Emerging in the Age of AI?
In Tips, Marketing, Sales Enablement, Technical, Sales
Artificial intelligence does not in any way call for an proliferation of performance metrics. Rather, it requires a significantly more rigorous measurement framework capable of structurally linking causes to effects. […]
A look back at the Sales Excellence Meetup [February 26, 2026]
In Salesapps News, Marketing, Sales Optimization, Sales Enablement
On February 26, we brought together around fifty sales reps marketing directors in Paris for a new edition of the Sales Excellence Meetup, co-organized by Salesapps and B-Flower. […]
B2B podcast: How AI is transforming the dissemination of information to sales teams
In Sales Optimization, Sales Enablement, Technical, Sales
Every week, your sales teams receive dozens of documents: product sheets, launch notes, market analyses, competitor arguments, customer feedback, etc. Strategic content, carefully created by [...]
Sales Bot: the intelligent assistant integrated into Salesapps
In Sales Enablement, Tips, Sales optimization
A salesperson has to do a thousand things at once: prepare for appointments, find the right content, answer customers' questions, while trying to follow up every opportunity. In this [...]
Changing your Sales Enablement solution: constraint or opportunity?
In Sales Enablement, Tips, Sales optimization
The rapid pace of technological advancement regularly brings a host of innovations: sometimes merely cosmetic, and other times representing a true paradigm shift. And this flow has always disrupted business tools, […]
The future of cold calling tested by iOS 26: sales reps at stake
In Sales Enablement, Tips, Sales optimization
Apple has just unveiled iOS 26, its latest update, at WWDC 2025. While the new design catches the eye, there's another, less visible but far more [...].
CyberVadis Platinum: Salesapps among the top rated companies
In Salesapps News, Sales Enablement, Technical
When a platform is used to share confidential content, prepare decisive meetings or coordinate actions, security can't be a blind spot. Salesapps has just been awarded the [...]
AI data security: using AI without exposing yourself
In Marketing, Sales Enablement, Technical
Given the rapid adoption of AI in business tools, more than 50% of marketing decision-makers and sales reps AI to boost operational efficiency (Action Co. Study). But […]
AI agents: definition and impact on sales performance
In Marketing, Sales Enablement, Technical
In 2024, generative AI made a sensational debut in marketing and sales teams. Since 2025, a new generation of tools has become firmly established: AI agents. Less visible than […]
Sales Enablement: the complete guide
Complete Guide · Sales Enablement Sales Enablement: The Complete Guide to Success in 2026 Sales & Marketing Alignment, AI, ROI, Organization: Everything You Need to Know to Implement […]
