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Marketing Day 2022: A look back at the key event of the year!
The Marketing Day was back for its 9th edition with the theme "Desire, a driving force for marketing". A day rich in testimonies where more than 40 speakers gathered to challenge the marketing and sales industry! A great opportunity for the 200 decision-makers present to exchange with their colleagues and to leave with actionable ideas for their teams.
An exciting program combining Workshops, Keynotes and Business cases which allowed to address the following topics How to combine digital transformation and environmental issues? Why creativity should be at the service of performance? How to use data to offer an ultra-personalized relationship with the buyer? How to provide a modern and memorable experience to the buyer? And many other fascinating topics!
Sales Enablement is more than ever at the heart of the customer experience
"Save time, spend more time and spend quality time with our customers! This was our objective," explains Sophie Saussier, Sales Analysis and Support Tools Manager at MHD France. With a sales force of 60 sales reps and a portfolio of over 50 brands, Moët Hennessy Diageo France is the world leader in the spirits sector. Born of a merger between the LVMH Group's Wines and Spirits division and Diageo in 2000, the Group wanted to transform its organization, while at the same time to "highlight its uniqueness in the face of competition".. A real need for change which translated into a desire to better support the work of sales staff by enabling them to be more efficient in preparing their appointments, to quickly create modern & visual presentations, and to adapt to the new expectations of buyers.
This is how IRIS was born, the application deployed by Salesapps for the MHD France teams. An easy-to-use, ergonomic application that works 100% offline, giving sales reps easy access to all their marketing content. An application with which salespeople can easily appropriate the story of each of the group's brands and be free to personalize their approach to each buyer.
The results are in! With 100% of sales reps users on board when the application was launched, 2,100 pieces of content published to date, and over 1,200 appointments booked per month, this project supported by Sophie Saussier, Head of Sales Analysis and Support Tools - MHD, and Patrick Vissac, National Sales Director - MHD, has been a success, as the spontaneous reactions of the MHD France sales force can testify.
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