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[post_date] => 2016-12-07 18:01:42
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[post_content] => A company's sales policy, and therefore the ability of its sales reps to convert prospecting appointments, are major factors on which the company's economic growth depends. In order to achieve this, tools to improve and optimize work methods are essential. The technological innovation represented by the touchscreen tablet offers a major opportunity for sales forces. Indeed, they have allowed the emergence of new applications, with the objective of improving the performance of sales teams, as well as optimizing all the factors that make it possible to close a sale. SalesApps explains the applications of Mobile Sales Enablement.
What is Mobile Sales Enablement?
This concept, born in the United States, allows the use of the digital tools offered by a touch tablet to optimize the factors that allow the finalization of a sale. We are talking about "Marketing Automation", an ongoing strategic process of automating the sales force to improve sales effectiveness.This means equipping sales teams with the tools they sorely need to effectively engage buyers. By energizing sales activation, sales teams are more effective.
Why Mobile Sales Enablement?
More and more sales organizations are embracing this digital transformation of sales teams as a high-potential growth driver. To understand some of the "key growth factors" of Mobile Sales Enablement, we propose to take a look at 10 good reasons to definitely adopt it.
1. Bring harmony between the sales and marketing teams
Mobile Sales Enablement aligns your sales and marketing teams. The support and content produced by marketing is automatically made available to sales reps. And this in real time (if the tablets are connected). This means that your sales reps are up and running, and able to exploit all media to the benefit of their customers. It works both ways! Indeed, sales teams can instantly send information to marketing teams. This obviously reinforces cohesion and fluidity in daily tasks, as well as teamwork. To the delight of your prospects!
2. A better customer relationship for a better sales experience
Running on a tablet, the Mobile Sales Enablement has the advantage of improving your customer relationship management. Indeed, you share with them an interface that involves the customer in the sales process. You make them participate, and thus live a simple and successful experience. A simple and intuitive application will be all the more easy to handle for your prospect.The tablet is therefore a major and central element here. It brings a connection, and plays the role of link between buyer and seller. It adds a certain transparency, the customer being invited to share the seller's tool, and thus the brand.This interaction, which invites the customer to participate, results in a better understanding and appropriation of the benefits of your offer, and therefore a better customer satisfaction!
3. Always available and up to date sales material
Beyond the experience, a customer presentation depends mostly on the preparation. Despite this preparation, there is always a certain amount of unexpectedness. For example, in the case of an unexpected question, the salesperson will look for an older, and sometimes no longer really relevant, presentation medium... A Mobile Sales Enablement application helps you by making available all the information published and updated by marketing the last time you logged in. The instant search bar and favorite tabs can also save you valuable time, and avoid tedious file digging. Marketing can also add logical links between documents, which facilitates cross-selling. And a reliable tool will give you more confidence and assurance for your presentation!
4. Machine Learning
Training your sales teams can sometimes take up entire days. By integrating a "training" function to the mobile & tablet application of your sales force, you give them access to training adapted to their availability and needsIn addition, it allows you to follow up on what you have learned and how it is being applied.The training function contains training courses and quizzes to check the learning of these courses. You can also set up internal competitions. This will allow you to dynamize access to training, to engage your team, and to enter a virtuous circle of continuous improvement.
5. An application also available offline
Our application adapts to sales reps, offering offline access with the same wealth of content. Updates take place automatically when the tablet is reconnected. Information feedback and content sharing functions run smoothly once the network is restored.
