Blog
Category: Sales Enablement
B2B podcast: How AI is transforming the dissemination of information to sales teams
In Sales Optimization, Sales Enablement, Technical, Sales
Every week, your sales teams receive dozens of documents: product sheets, launch notes, market analyses, competitor arguments, customer feedback, etc. Strategic content, carefully created by [...]
Sales Bot: the intelligent assistant integrated into Salesapps
In Sales Enablement, Tips, Sales optimization
A salesperson has to do a thousand things at once: prepare for appointments, find the right content, answer customers' questions, while trying to follow up every opportunity. In this [...]
Changing your Sales Enablement solution: constraint or opportunity?
In Sales Enablement, Tips, Sales optimization
The technology rush regularly brings its share of innovations: sometimes merely cosmetic, and other times with a real paradigm shift. And this flow has always disrupted the tools [...]
The future of cold calling tested by iOS 26: sales reps at stake
In Sales Enablement, Tips, Sales optimization
Apple has just unveiled iOS 26, its latest update, at WWDC 2025. While the new design catches the eye, there's another, less visible but far more [...].
CyberVadis Platinum: Salesapps among the top rated companies
In Salesapps News, Sales Enablement, Technical
When a platform is used to share confidential content, prepare decisive meetings or coordinate actions, security can't be a blind spot. Salesapps has just been awarded the [...]
AI data security: using AI without exposing yourself
In Marketing, Sales Enablement, Technical
Faced with the rapid adoption of AI in business tools, over 50% of marketing and sales reps decision-makers expect a gain in operational efficiency in 2025 (Action Co 2025 Study). [...]
AI agents: definition and impact on sales performance
In Marketing, Sales Enablement, Technical
In 2024, generative AI made a dramatic entrance into marketing and sales teams. According to Hubspot, 65% of sales reps said they used AI on a daily basis. But by 2025, it's [...]
Sales Enablement: the complete guide
What is Sales Enablement? Sales Enablement is a strategic approach aimed at optimizing the performance of sales teams by providing them with training, tools and [...].
SAFRAN wins Bronze Award for Best Customer Experience at the BtoB Leaders Awards 2023
In Salesapps news, Sales Enablement
The 9th edition of RIM has come to a close, and the winners of the BtoB Leaders Awards have been revealed! A wonderful evening highlighting the best initiatives of the year.
How to make a convincing sales presentation?
In Marketing, Hardware, Sales Enablement
What is a sales presentation? As the name suggests, a sales presentation is a presentation made by a salesperson with the aim of selling his or her product or service. It encompasses the sales pitch, [...]
How to modernize the customer experience with Sales Enablement?
In Sales Optimization, Sales Enablement
The customer experience plays a key role in sales effectiveness, and is all the more decisive as the time spent by the buyer with the sales rep is now increasingly [...].
CSR & sales reps : the new challenge for managers sales reps !
In Training, Marketing, Sales Enablement
Sales Enablement to meet the CSR challenges of sales managers! Why do companies implement CSR policies? Companies have gradually evolved in their adoption of CSR [...].
