Blog
Category: Technical
B2B podcast: How AI is transforming the dissemination of information to sales teams
In Sales Optimization, Sales Enablement, Technical, Sales
Every week, your sales teams receive dozens of documents: product sheets, launch notes, market analyses, competitor arguments, customer feedback, etc. Strategic content, carefully created by [...]
Sales productivity: how to protect your teams from information overload
In Sales optimization, Technique, Sales
A sales rep opens his CRM to prepare for an appointment. He needs to prepare his pitch. He searches Drive. Nothing very consistent. He opens Slack, then SharePoint. An email arrives with an update.
Méthode BEBEDC + AI: B2B sales qualification reinvented
In Sales optimization, Technique, Sales
B2B sales qualification is a delicate art. The BEBEDC method (Need, Stake, Budget, Deadline, Decision-makers, Competitors) has become a standard for structuring customer discovery: clear, complete and easy to [...].
CyberVadis Platinum: Salesapps among the top rated companies
In Salesapps News, Sales Enablement, Technical
When a platform is used to share confidential content, prepare decisive meetings or coordinate actions, security can't be a blind spot. Salesapps has just been awarded the [...]
AI data security: using AI without exposing yourself
In Marketing, Sales Enablement, Technical
Faced with the rapid adoption of AI in business tools, over 50% of marketing and sales reps decision-makers expect a gain in operational efficiency in 2025 (Action Co 2025 Study). [...]
AI agents: definition and impact on sales performance
In Marketing, Sales Enablement, Technical
In 2024, generative AI made a dramatic entrance into marketing and sales teams. According to Hubspot, 65% of sales reps said they used AI on a daily basis. But by 2025, it's [...]
What is Modern Selling?
In Technique
Modern Selling puts salespeople at the heart of creating a unique customer experience, selling more and better in appointments! Modern Selling: Definition From [...]
Sales pitch : Definition & complete guide to building it
In Sales optimization, Technical
What is a good sales pitch? An effective sales pitch responds to the buyer's needs and creates a desire to buy the product/service being marketed. In order to [...]
How can we stimulate and improve the quality of field feedback from sales reps ?
In Sales optimization, Technical
What is field feedback? Field feedback refers to the process by which sales teams share information and observations from the field with sales management and top management.
Sales strategy: 5 steps to defining an effective strategy
In Sales optimization, Technical
How to define your sales strategy? A sales strategy consists in defining and implementing sales and marketing actions to achieve the objectives defined by a company's management.
Onboarding or how to successfully integrate new employees sales reps ?
In Sales Enablement, Technical
Successful onboarding means new recruits stay with us and develop their skills more quickly! Do you want to effectively integrate your new sales reps employees? Do you want them to feel confident and [...]
How to implement an effective Sales Enablement strategy?
In Sales Enablement, Technical
The Sales Enablement application, also known as a sales support tool, has become an indispensable element for all companies looking to align their Sales & Marketing teams in time [...]
