Blog
Category: Marketing
sales reps KPIs sales reps What New Metrics Are Emerging in the Age of AI?
In Tips, Marketing, Sales Enablement, Technical, Sales
Artificial intelligence does not in any way call for an proliferation of performance metrics. Rather, it requires a significantly more rigorous measurement framework capable of structurally linking causes to effects. […]
A look back at the Sales Excellence Meetup [February 26, 2026]
In Salesapps News, Marketing, Sales Optimization, Sales Enablement
On February 26, we brought together around fifty sales reps marketing directors in Paris for a new edition of the Sales Excellence Meetup, co-organized by Salesapps and B-Flower. […]
AI data security: using AI without exposing yourself
In Marketing, Sales Enablement, Technical
Given the rapid adoption of AI in business tools, more than 50% of marketing decision-makers and sales reps AI to boost operational efficiency (Action Co. Study). But […]
AI agents: definition and impact on sales performance
In Marketing, Sales Enablement, Technical
In 2024, generative AI made a sensational debut in marketing and sales teams. Since 2025, a new generation of tools has become firmly established: AI agents. Less visible than […]
Storytelling AI: prepare your sales reps meetings!
In Marketing
AI Storytelling sells! A study by the Stanford Graduate School of Business reveals that storytelling can increase conversion rates by up to 30%. But for a [...]
How to sell successfully with B2B storytelling?
In Marketing
In today's highly competitive b2b sales environment, it's becoming a real challenge for sales reps to stand out from the crowd. How do you make an impression on the buyer? How do you capture their [...]
How do you integrate CSR into your sales pitch?
In Marketing, Sales optimization
Incorporating CSR into the sales pitch is becoming a strategic imperative for companies, as buyers become increasingly aware of these issues. 74% […]
Operational marketing: how to lead a sales team?
In Marketing
Operational Marketing · Sales Management Operational Marketing: How to Lead a Sales Team? Encourage, support, train, and equip: the evolution of the sales function places marketing at the center […]
Marketing: how to boost your sales pitch during meetings?
In Marketing
Boost your sales pitch by aligning your sales & marketing teams! In 2023, Gartner published a study on the evolution of B2B purchasing processes, pointing out the inexorable reduction in the time allocated to [...].
How to make a convincing sales presentation?
In Marketing, Hardware, Sales Enablement
What is a sales presentation? As the name suggests, a sales presentation is a presentation made by a salesperson with the aim of selling his or her product or service. It encompasses the sales pitch, [...]
CSR & sales reps : the new challenge for managers sales reps !
In Training, Marketing, Sales Enablement
Sales Enablement to meet the CSR challenges of sales managers! Why do companies implement CSR policies? Companies have gradually evolved in their adoption of CSR [...].
How to turn your marketing content into content to sell?
In Marketing, Sales Enablement
In France, only 43% of companies consider their Marketing and Sales departments to be aligned (CMIT 2022 study). This figure is slightly higher than in 2021. The relationship [...]
