Blog
Category: Sales Optimization
B2B podcast: How AI is transforming the dissemination of information to sales teams
In Sales Optimization, Sales Enablement, Technical, Sales
Every week, your sales teams receive dozens of documents: product sheets, launch notes, market analyses, competitor arguments, customer feedback, etc. Strategic content, carefully created by [...]
Sales productivity: how to protect your teams from information overload
In Sales optimization, Technique, Sales
A sales rep opens his CRM to prepare for an appointment. He needs to prepare his pitch. He searches Drive. Nothing very consistent. He opens Slack, then SharePoint. An email arrives with an update.
Méthode BEBEDC + AI: B2B sales qualification reinvented
In Sales optimization, Technique, Sales
B2B sales qualification is a delicate art. The BEBEDC method (Need, Stake, Budget, Deadline, Decision-makers, Competitors) has become a standard for structuring customer discovery: clear, complete and easy to [...].
Sales Bot: the intelligent assistant integrated into Salesapps
In Sales Enablement, Tips, Sales optimization
A salesperson has to do a thousand things at once: prepare for appointments, find the right content, answer customers' questions, while trying to follow up every opportunity. In this [...]
Changing your Sales Enablement solution: constraint or opportunity?
In Sales Enablement, Tips, Sales optimization
The technology rush regularly brings its share of innovations: sometimes merely cosmetic, and other times with a real paradigm shift. And this flow has always disrupted the tools [...]
The future of cold calling tested by iOS 26: sales reps at stake
In Sales Enablement, Tips, Sales optimization
Apple has just unveiled iOS 26, its latest update, at WWDC 2025. While the new design catches the eye, there's another, less visible but far more [...].
How do you integrate CSR into your sales pitch?
In Marketing, Sales optimization
Integrating CSR into the sales pitch is becoming a strategic imperative for brands, as buyers become increasingly aware of the issues. The [...]
How can you measure and improve your sales efficiency?
Improving sales efficiency means getting the sales force to spend more time on sales-related tasks! Is this the case? Sales [...]
Sales pitch : Definition & complete guide to building it
In Sales optimization, Technical
What is a good sales pitch? An effective sales pitch responds to the buyer's needs and creates a desire to buy the product/service being marketed. In order to [...]
How to modernize the customer experience with Sales Enablement?
In Sales Optimization, Sales Enablement
The customer experience plays a key role in sales effectiveness, and is all the more decisive as the time spent by the buyer with the sales rep is now increasingly [...].
How can we stimulate and improve the quality of field feedback from sales reps ?
In Sales optimization, Technical
What is field feedback? Field feedback refers to the process by which sales teams share information and observations from the field with sales management and top management.
Sales strategy: 5 steps to defining an effective strategy
In Sales optimization, Technical
How to define your sales strategy? A sales strategy consists in defining and implementing sales and marketing actions to achieve the objectives defined by a company's management.
