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Category: Sales Optimization

30 mai 2024

Comment intégrer la RSE dans le Pitch Commercial ?

By Aurélien De Joffrey

Dans ,

L’intégration de la RSE dans le pitch commercial devient un impératif stratégique pour les marques, à mesure que les acheteurs sont de plus en plus sensibilisés à ces enjeux. Les […]

23 avril 2024

Comment mesurer et améliorer votre efficacité commerciale ?

By Aurélien De Joffrey

In

Améliorer l’efficacité commerciale, c’est faire en sorte que la force de vente consacre plus de temps sur des tâches liées à la vente ! Est-ce le cas ? La vente […]

Secrets to building a good sales pitch
December 20, 2023

The secrets to building a good sales pitch?

By Aurélien De Joffrey

In ,

What is a good sales pitch? An effective sales pitch responds to the buyer's needs and creates a desire to buy the product/service being marketed. In order to [...]

How to modernize the customer appointment experience with Sales Enablement
October 30, 2023

How to modernize the customer experience with Sales Enablement?

By Aurélien De Joffrey

In ,

The customer experience plays a key role in sales effectiveness, and is all the more decisive as the time spent by the buyer with the sales rep is now increasingly [...].

How can we stimulate and accelerate the quality of field feedback from sales reps
October 20, 2023

How can we stimulate and improve the quality of field feedback from sales reps ?

By Aurélien De Joffrey

In ,

What is field feedback? Field feedback refers to the process by which sales teams share information and observations from the field with sales management and top management.

September 14, 2023

Stratégie commerciale : 5 étapes pour définir une stratégie efficace

By Aurélien De Joffrey

In ,

How to define your sales strategy? A sales strategy consists in defining and implementing sales and marketing actions to achieve the objectives defined by a company's management.

Sales support tools : For whom and why?
May 4, 2023

Sales support tools : For whom and why?

By Aurélien De Joffrey

In ,

In today's fast-paced and highly competitive sales landscape, having a powerful sales enablement tool is no longer a luxury, but a necessity for [...]

December 22, 2022

Sales Enablement Manager – Définition et Guide complet 2024

By Aurélien De Joffrey

In ,

Sales Enablement is a growing discipline. While the function is fully embodied in the U.S. and U.K., it is beginning to catch up and gain momentum [...]

Aligning Sales & Marketing
October 4, 2022

Why align sales & marketing in 2023?

By Aurélien De Joffrey

In ,

Réussir son alignement vente & marketing est une étape clé pour ceux qui souhaitent améliorer leurs performances commerciales. Si les bonnes intentions sont là, la réalité du terrain est bien souvent […]

Drive vs Sales Enablement
September 19, 2022

Sales Enablement VS Drive: improve your sales performance

By Aurélien De Joffrey

In , ,

The digital transformation has profoundly changed companies. It has been accompanied by the creation of digital tools that have revolutionized communication, collaboration, sharing and content management. [...]

integrate sales enablement into your CRM
August 9, 2022

Couple your CRM with a Sales Enablement solution

By Aurélien De Joffrey

In , ,

The value of a CRM depends mainly on the quality of the data that feeds it. Discover in this article what are its limits and how a Sales Enablement solution [...]

application sales apps home page
February 29, 2020

Sales Enablement: Which solutions to choose and why? Zolux Case Study

By Frédéric Poulet

In , , ,

What is Sales Enablement? Sales Enablement is a strategic, cross-functional approach designed to increase an organization's sales and productivity results by providing content that is relevant and relevant to the business.

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What is Sales Enablement?



The Sales Enablement is a strategic, cross-functional approach designed to increase an organization's sales results and productivity by providing integrated presentation content (e.g. sales pitches), training and coaching services to salespeople and sales managers throughout the customer buying journey, using technology. This definition was originally established by CSO Insights sales enablement salesapps applications Primarily initiated and used by the Sales and Marketing Departments, Sales Enablement can also be of interest to the organization's other departments. In fact, beyond the promotion of digital "Sales Books", there are many related uses: At SalesappsWe are convinced that a Sales Enablement application (PC, tablets and smartphones) for commercial sales forces meets the new needs of sales organizations in every respect. We can even measure REX (return on experience) and ROI (return on investment).

Which solution to choose for Sales Enablement? 



First and foremost, the technical solution must be able to match and meet the needs coordinated between general management, marketing and sales. This means thinking through the tree structure of sales paths and document areas, defining user groups and profiles, defining manageable elements, and identifying the owners of the information to be shared, even before pushing the content in ergonomic terms. It is also advisable to identify the level of possible and desirable interfacing with any existing CRM. As for the tool itself, you'll need to make sure you produce:

Sales Enablement: the "Zolux" Case Study 



Salesapps presents a case study here, and you can find the full report in the form of a Webinar here: https://urlz.fr/bXSb Presentation of the Zolux case  Webinar sales enablement Background to the Sales Enablement solution Salesapps: ZOLUX, a family-owned French company (80 years old), is the French leader in the distribution of pet products through specialized networks (excluding pet food and supermarkets): In short, there was a great deal of information to disseminate, which could be overwhelming for sales reps.

Numerical feedback on Sales Enablement at Zolux



logo-zolux After the implementation of the Sales Enablement solution Salesapps, Sébastien Verquin, Sales Director at Zolux, shares with us his feedback and the convincing results obtained:

Salesapps, a true Sales Enablement solution



For further information, our teams are at your disposal to help you audit your needs, define optimized sales paths and draw up a strategy for implementing your Sales Enablement solution for your organization. [post_title] => Sales Enablement: Which solutions to choose and why? Zolux case study [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => sales-enablement-quelles-solutions-choisir-et-pourquoi [to_ping] => [pinged] => [post_modified] => 2022-09-21 10:28:52 [post_modified_gmt] => 2022-09-21 08:28:52 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.salesapps.io/?p=9979 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw )
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