Blog
Sales Enablement: What's in it for marketing?
In Marketing, Sales Enablement
When we talk about Sales Enablement, we tend to highlight mainly the benefits related to the sales force. What about the marketing side? How does it [...]
RIM 2022: a look back at this unmissable event!
For the 8th edition of the International Marketing & Sales Meetings, the BtoB community gathered for three days in an exceptional and exotic setting in Marrakech to highlight the new challenges facing the [...]
Why align sales & marketing in 2023?
In Marketing, Sales Enablement
Réussir son alignement vente & marketing est une étape clé pour ceux qui souhaitent améliorer leurs performances commerciales. Si les bonnes intentions sont là, la réalité du terrain est bien souvent […]
Sales Enablement VS Drive: improve your sales performance
In Mobile Sales Enablement, Uncategorized, Sales Enablement
The digital transformation has profoundly changed companies. It has been accompanied by the creation of digital tools that have revolutionized communication, collaboration, sharing and content management. [...]
5 criteria for choosing a Sales Enablement application
In Salesapps News, Tips, Sales Enablement
What are the decisive criteria to take into account when equipping your sales force with a high-performance Sales Enablement application? Discover 5 criteria on which you should [...]
Couple your CRM with a Sales Enablement solution
In Salesapps News, Sales Optimization, Sales Enablement
The value of a CRM depends mainly on the quality of the data that feeds it. Discover in this article what are its limits and how a Sales Enablement solution [...]
5 reasons to train your sales reps with Sales Enablement
By training your sales force with a Sales Enablement solution, offers will be better mastered by sales reps, better understood by customers and sales will increase. Find out more [...]
How can Marketing help sales reps perform better?
In Marketing, Hardware, Sales Enablement
Yes, Marketing can help sales reps perform better! And all the more so with the tools we'll be presenting below! Aligning Sales and Marketing [...]
Content Staging: how to design a successful business presentation application?
In Tips, Marketing, Mobile Sales Enablement, Uncategorized, Technical
When the question of digitizing your sales reps media arises, the next question is what content you have or would like to publish. This is a subject we [...]
How to make a successful remote sales presentation?
In Salesapps News, Tips, Uncategorized
Whether it is a purely ecological, economic, international deployment, optimization of your travel time or more basically linked to a strong impossibility to move [...]
Which sales reps tools should you choose for your sales force?
In Unclassified
Choosing the best sales reps tools for your sales force has become a real challenge for marketing, sales, IT and even general management. The idea is not to [...]
Sales Enablement: Which solutions to choose and why? Zolux Case Study
In Training, Hardware, Mobile Sales Enablement, Sales Optimization
What is Sales Enablement? Sales Enablement is a strategic, cross-functional approach designed to increase an organization's sales and productivity results by providing content that is relevant and relevant to the business.
Primarily initiated and used by the Sales and Marketing Departments, Sales Enablement can also be of interest to the organization's other departments.
In fact, beyond the promotion of digital "Sales Books", there are many related uses:
After the implementation of the Sales Enablement solution Salesapps, Sébastien Verquin, Sales Director at Zolux, shares with us his feedback and the convincing results obtained:
