Blog
B2B podcast: How AI is transforming the dissemination of information to sales teams
In Sales Optimization, Sales Enablement, Technical, Sales
Every week, your sales teams receive dozens of documents: product sheets, launch notes, market analyses, competitor arguments, customer feedback, etc. Strategic content, carefully created by [...]
Sales productivity: how to protect your teams from information overload
In Sales optimization, Technique, Sales
A sales rep opens his CRM to prepare for an appointment. He needs to prepare his pitch. He searches Drive. Nothing very consistent. He opens Slack, then SharePoint. An email arrives with an update.
Méthode BEBEDC + AI: B2B sales qualification reinvented
In Sales optimization, Technique, Sales
B2B sales qualification is a delicate art. The BEBEDC method (Need, Stake, Budget, Deadline, Decision-makers, Competitors) has become a standard for structuring customer discovery: clear, complete and easy to [...].
Sales Bot: the intelligent assistant integrated into Salesapps
In Sales Enablement, Tips, Sales optimization
A salesperson has to do a thousand things at once: prepare for appointments, find the right content, answer customers' questions, while trying to follow up every opportunity. In this [...]
Changing your Sales Enablement solution: constraint or opportunity?
In Sales Enablement, Tips, Sales optimization
The technology rush regularly brings its share of innovations: sometimes merely cosmetic, and other times with a real paradigm shift. And this flow has always disrupted the tools [...]
The future of cold calling tested by iOS 26: sales reps at stake
In Sales Enablement, Tips, Sales optimization
Apple has just unveiled iOS 26, its latest update, at WWDC 2025. While the new design catches the eye, there's another, less visible but far more [...].
CyberVadis Platinum: Salesapps among the top rated companies
In Salesapps News, Sales Enablement, Technical
When a platform is used to share confidential content, prepare decisive meetings or coordinate actions, security can't be a blind spot. Salesapps has just been awarded the [...]
AI data security: using AI without exposing yourself
In Marketing, Sales Enablement, Technical
Faced with the rapid adoption of AI in business tools, over 50% of marketing and sales reps decision-makers expect a gain in operational efficiency in 2025 (Action Co 2025 Study). [...]
AI agents: definition and impact on sales performance
In Marketing, Sales Enablement, Technical
In 2024, generative AI made a dramatic entrance into marketing and sales teams. According to Hubspot, 65% of sales reps said they used AI on a daily basis. But by 2025, it's [...]
What is Modern Selling?
In Technique
Modern Selling puts salespeople at the heart of creating a unique customer experience, selling more and better in appointments! Modern Selling: Definition From [...]
10 Sales KPIs for Sales Managers: Measure, Track, Optimize!
In Sales
You have just taken up your new position as Sales Manager and are responsible for improving your company's sales performance. To effectively manage your team, monitor progress and [...]
Storytelling AI: prepare your sales reps meetings!
In Marketing
AI Storytelling sells! A study by the Stanford Graduate School of Business reveals that storytelling can increase conversion rates by up to 30%. But for a [...]
