Blog
10 Sales KPIs for Sales Managers: Measure, Track, Optimize!
In Sales
You have just taken up your new position as Sales Manager and are responsible for improving your company's sales performance. To effectively manage your team, monitor progress and [...]
Storytelling AI: prepare your sales reps meetings!
In Marketing
AI Storytelling sells! A study by the Stanford Graduate School of Business reveals that storytelling can increase conversion rates by up to 30%. But for a [...]
Digital Sales Room: how does it work and why adopt it?
In Hardware
According to a recent Gartner study: "80% of B2B commercial interactions between suppliers and buyers will take place over digital channels by 2025". At the heart of this transformation, [...]
How to sell successfully with B2B storytelling?
In Marketing
In today's highly competitive b2b sales environment, it's becoming a real challenge for sales reps to stand out from the crowd. How do you make an impression on the buyer? How do you capture their [...]
Green Business: DCF commits to responsible performance
The Dirigeants sales reps de France (DCF) association held its biennial congress on May 23 and 24. Nearly 600 people gathered in Saint-Malo for this 22nd [...].
How do you integrate CSR into your sales pitch?
In Marketing, Sales optimization
Integrating CSR into the sales pitch is becoming a strategic imperative for brands, as buyers become increasingly aware of the issues. The [...]
Sales Enablement: the complete guide
Complete Guide · Sales Enablement Sales Enablement: The Complete Guide to Success in 2026 Sales & Marketing Alignment, AI, ROI, Organization: Everything You Need to Know to Implement […]
How can you measure and improve your sales efficiency?
Improving sales efficiency means getting the sales force to spend more time on sales-related tasks! Is this the case? Sales [...]
Operational marketing: how to lead a sales team?
In Marketing
Operational Marketing · Sales Management Operational Marketing: How to Lead a Sales Team? Encourage, support, train, and equip: the evolution of the sales function places marketing at the center […]
Marketing: how to boost your sales pitch during meetings?
In Marketing
Boost your sales pitch by aligning your sales & marketing teams! In 2023, Gartner published a study on the evolution of B2B purchasing processes, pointing out the inexorable reduction in the time allocated to [...].
What sales skills should your sales team have, and how can they be strengthened?
In Training
It all depends on the company's current situation and the sales profiles you're looking for to strengthen or develop your sales team. If you want to develop your business through [...]
JCDECAUX wins 2 Gold awards at the BtoB Leaders Awards
At the BtoB Leaders Awards 2023, several prizes were awarded to the best Sales & Marketing initiatives. These prizes are awarded by a jury of expert executives, who bring their [...]
