Blog
AI agents: definition and impact on sales performance
In Marketing, Sales Enablement, Technical
In 2024, generative AI made a sensational debut in marketing and sales teams. Since 2025, a new generation of tools has become firmly established: AI agents. Less visible than […]
What is Modern Selling?
In Technique
Modern Selling puts salespeople at the heart of creating a unique customer experience, selling more and better in appointments! Modern Selling: Definition From [...]
10 Sales KPIs for Sales Managers: Measure, Track, Optimize!
In Sales
You have just taken up your new position as Sales Manager and are responsible for improving your company's sales performance. To effectively manage your team, monitor progress and [...]
Storytelling AI: prepare your sales reps meetings!
In Marketing
A study by the Stanford Graduate School of Business reveals that storytelling can increase conversion rates by up to 30 percent. However, the storytelling must be prepared in a way that […]
Digital Sales Room: how does it work and why adopt it?
In Hardware
According to a recent Gartner study: "80% of B2B commercial interactions between suppliers and buyers will take place over digital channels by 2025". At the heart of this transformation, [...]
How to sell successfully with B2B storytelling?
In Marketing
In today's highly competitive b2b sales environment, it's becoming a real challenge for sales reps to stand out from the crowd. How do you make an impression on the buyer? How do you capture their [...]
Green Business: DCF commits to responsible performance
The Dirigeants sales reps de France (DCF) association held its biennial congress on May 23 and 24. Nearly 600 people gathered in Saint-Malo for this 22nd [...].
How do you integrate CSR into your sales pitch?
In Marketing, Sales optimization
Incorporating CSR into the sales pitch is becoming a strategic imperative for companies, as buyers become increasingly aware of these issues. 74% […]
Sales Enablement: the complete guide
Complete Guide · Sales Enablement Sales Enablement: The Complete Guide to Success in 2026 Sales & Marketing Alignment, AI, ROI, Organization: Everything You Need to Know to Implement […]
How can you measure and improve your sales efficiency?
Improving sales efficiency means getting the sales force to spend more time on sales-related tasks! Is this the case? Sales [...]
Operational marketing: how to lead a sales team?
In Marketing
Operational Marketing · Sales Management Operational Marketing: How to Lead a Sales Team? Encourage, support, train, and equip: the evolution of the sales function places marketing at the center […]
Marketing: how to boost your sales pitch during meetings?
In Marketing
Boost your sales pitch by aligning your sales & marketing teams! In 2023, Gartner published a study on the evolution of B2B purchasing processes, pointing out the inexorable reduction in the time allocated to [...].
