Salesapps logo
application for sales force on pc
Home / Blog / News Salesapps

Blog
Category: Salesapps News

Green business et DCF
13 juin 2024

Green Business : DCF s’engage vers une performance responsable

By Aurélien De Joffrey

In

L’association des Dirigeants Commerciaux de France (DCF) a tenu son congrès biennal les 23 et 24 mai derniers. Près de 600 personnes se sont réunies à Saint-Malo pour cette 22ème […]

Read the article
Salesapps X JCDecaux BtoB Leaders Awards
January 8, 2024

JCDECAUX wins 2 Gold awards at the BtoB Leaders Awards

By Aurélien De Joffrey

In

At the BtoB Leaders Awards 2023, several prizes were awarded to the best Sales & Marketing initiatives. These prizes are awarded by a jury of expert executives, who bring their [...]

Read the article
December 13, 2023

SAFRAN wins Bronze Award for Best Customer Experience at the BtoB Leaders Awards 2023

By Aurélien De Joffrey

In ,

The 9th edition of RIM has come to a close, and the winners of the BtoB Leaders Awards have been revealed! A wonderful evening highlighting the best initiatives of the year.

Read the article
Salesapps X Adéquat for the Action Co 2022 Awards
December 1, 2022

Action Co 2022 Awards: Adéquat X Salesapps, elected best Sales Enablement application

By Aurélien De Joffrey

In ,

Retour sur la cérémonie mémorable des Trophées ActionCO 2022 Le Palmarès des Lauréats a été dévoilé hier soir ! Cette soirée met en lumière les meilleures initiatives commerciales de cette […]

Read the article
November 28, 2022

Marketing Day 2022: A look back at the key event of the year!

By Aurélien De Joffrey

In ,

The Marketing Day was back for a 9th edition with the theme "desire, a driving force for marketing". A day rich in testimonies where more than 40 speakers gathered to [...]

Read the article
RIM 2022 kicks off
October 13, 2022

RIM 2022: a look back at this unmissable event!

By Aurélien De Joffrey

In

For the 8th edition of the International Marketing & Sales Meetings, the BtoB community gathered for three days in an exceptional and exotic setting in Marrakech to highlight the new challenges facing the [...]

Read the article
improve your marketing content
August 18, 2022

5 criteria for choosing a Sales Enablement application

By Aurélien De Joffrey

In , ,

What are the decisive criteria to take into account when equipping your sales force with a high-performance Sales Enablement application? Discover 5 criteria on which you should [...]

Read the article
integrate sales enablement into your CRM
August 9, 2022

Couple your CRM with a Sales Enablement solution

By Aurélien De Joffrey

In , ,

The value of a CRM depends mainly on the quality of the data that feeds it. Discover in this article what are its limits and how a Sales Enablement solution [...]

Read the article
Train sales reps with Sales Enablement
July 27, 2022

5 reasons to train your sales reps with Sales Enablement

By Aurélien De Joffrey

In ,

By training your sales force with a Sales Enablement solution, offers will be better mastered by sales reps, better understood by customers and sales will increase. Find out more [...]

Read the article
remote commercial presentation
March 29, 2020

How to make a successful remote sales presentation?

By Georges da Silva

In , ,

Whether it is a purely ecological, economic, international deployment, optimization of your travel time or more basically linked to a strong impossibility to move [...]

Read the article
April 21, 2016

How to make an effective digital sales book?

By Frédéric Poulet

In , ,

A real sales aid for your sales reps, the sales book is the salesperson's bible. Formerly made up of paper sheets contained in a binder, the sales [...]

Read the article 
WP_Post Object
(
    [ID] => 10300
    [post_author] => 8
    [post_date] => 2016-04-21 10:03:21
    [post_date_gmt] => 2016-04-21 08:03:21
    [post_content] => 
A real sales aid for your sales reps, the sales book is the salesperson's bible. Formerly made up of paper sheets contained in a binder, the sales book is going digital! Salespeople can now present their products in a more fluid way, create and distribute personalized content that's updated in real time, and train themselves continuously... SalesApps explains the uses, advantages and production of an effective digital sales book.


Summary:


    

  1. What is a digital sales book?

      

    1. Definition
      2. 

    

    2. 

  2. What is the purpose of a digital sales book?

      

    1. Content creation and distribution
      2. 

    2. Real-time content updates
      3. 

    3. Fluidity of exchanges with customers
      4. 

    

    3. 

  3. Advantages of the digital sales book vs. paper

      

    1. An inclusive exchange
      2. 

    2. Immediate responses
      3. 

    3. Personalized content
      4. 

    4. An offer that can be modified online
      5. 

    5. Ongoing interactive training
      6. 

    

    4. 

  4. How to make an effective Digital Sales Book?

      

    1. The different types of commercial book

        

      1. Products
        2. 

      2. Services
        3. 

      3. Consultants
        4. 

      

      2. 

    2. What to put in your sales book?

        

      1. The product catalog
        2. 

      2. Commercial characteristics
        3. 

      3. Product / service pitches
        4. 

      4. Presentation of the company
        5. 

      5. Interactive content
        6. 

      6. Solution selling
        7. 

      

      3. 

    3. One part dedicated to customers, the other to sales reps
      4. 

    

    5. 

  5. Conclusion: what to remember
    6. 



What is a digital sales book?


Definition: The sales book is a sales presentation tool. It helps sales reps with their sales pitch.


Today, the digital transformation also involves the sales force, with new tactile uses that often involve a touchscreen tablet.


The latter represents the ideal toolbox for better selling, training, communicating with the marketing department, while storing data and sales materials.


 


What is the purpose of a digital sales book?


 


Content creation and distribution


A sales support and presentation tool, the digital sales book lets you personalize content and distribute it in a fun way to prospects and customers. Your sales team can access all sales and marketing information quickly and easily.


 


Real-time content updates


The digital sales book allows for easier communication between your sales and marketing teams.


Vos commerciaux et votre service marketing utilisent le même outil de communication, et peuvent ainsi collaborer en temps réel. Les présentations préparées par l’équipe marketing sont en ligne immédiatement, et toute modification est communiquée en temps réel. De plus, les présentations restent personnalisables, via de puissants outils d'édition, par le commercial qui le souhaite. Le book de vente digital est donc véritable support de diffusion de l'information et de création de contenus.


 


Fluidity of exchanges with customers


With a touch-sensitive tablet as a presentation aid, the salesperson is no longer facing the customer, but standing next to him. The fluidity of tactile movements considerably enlivens the exchange, and makes it interactive and participative, as the customer can take the tablet in hand if he wishes. The relationship changes considerably!


[thrive_leads id='16441']


The advantages of the digital VS paper sales book


A crucial element of the meeting with a prospect, the sales pitch is a demonstration that must make an impression, understand and respond to the needs expressed, and the "hidden" needs of your interlocutor. With a touchscreen tablet, no more flyers, brochures, and leaflets of any kind. All your documentation is available in a few clicks, up to date, and allows you to respond to any situation. Leave your cumbersome paper documentation at the office!


An inclusive exchange with your interlocutor


The act of selling includes a part of relational and emotional intelligence. A good salesperson must be able to create this atmosphere. The fluid handling of a touch tablet gives a playful side to your exchange.


Include your buyer in your exchange, by offering to use your tablet. You are no longer presenting, you are involving, and the relationship is at that point already pre-established.


Immediate responses


A touch-sensitive tablet gives you access to live information. Your documents, updated continuously, are at your fingertips! This means you can answer any questions you may have, and use all the media at your disposal to illustrate your points. This allows you to adapt your offer live, according to your customers' needs.


Customizable content


Your sales book gives you access to all available information about your client, allowing you to cover your subject thoroughly, and not be caught off guard during the appointment.


This way, you can customize your presentations according to your clients or prospects, build your own materials from those already established, and structure your sales pitch according to your buyer.


This allows for a more efficient approach, better prepared and tailored to your buyer, and with a higher potential for success.


 


An offer that can be modified online


"Strike while the iron is hot" This is especially true in sales. If you need to get back to the office to modify an offer, before sending it back to a prospect, they may have moved on completely by then.


A faster and more reactive approach will be more efficient! In addition, you can use an integrated tracking tool to know when your customer opens and reads your email. This can allow you to personalize the follow-up process.


Ongoing interactive training


To sell well, you need to be up to date. Whether it's a new product catalog, process or methodology, a digital sales book can include a continuous interactive training system.


Interactive and easy to use, it allows you to learn at your own pace, and to test your knowledge.


 


How to make an effective Digital Sales Book?


 


The different types of commercial book


There are several types of sales books:



What to put in your sales book?



 


One part dedicated to customers, the other to sales reps



Conclusion : What to remember


In order to design an effective sales book :




[thrive_leads id='16564']

    [post_title] => Comment faire un book de vente digital efficace ?
    [post_excerpt] => 
    [post_status] => publish
    [comment_status] => open
    [ping_status] => open
    [post_password] => 
    [post_name] => convevoir-un-bon-book-de-vente-digital
    [to_ping] => 
    [pinged] => 
    [post_modified] => 2024-10-25 15:10:45
    [post_modified_gmt] => 2024-10-25 13:10:45
    [post_content_filtered] => 
    [post_parent] => 0
    [guid] => https://www.salesapps.io/?p=10300
    [menu_order] => 0
    [post_type] => post
    [post_mime_type] => 
    [comment_count] => 0
    [filter] => raw
)
Back to top