Blog
Category: Sales Enablement
SAFRAN wins Bronze Award for Best Customer Experience at the BtoB Leaders Awards 2023
In Salesapps news, Sales Enablement
The 9th edition of RIM has come to a close, and the winners of the BtoB Leaders Awards have been revealed! A wonderful evening highlighting the best initiatives of the year.
How to make a convincing sales presentation?
In Marketing, Hardware, Sales Enablement
What is a sales presentation? As the name suggests, a sales presentation is a presentation made by a salesperson with the aim of selling his or her product or service. It encompasses the sales pitch, [...]
How to modernize the customer experience with Sales Enablement?
In Sales Optimization, Sales Enablement
The customer experience plays a key role in sales effectiveness, and is all the more decisive as the time spent by the buyer with the sales rep is now increasingly [...].
CSR & sales reps : the new challenge for managers sales reps !
In Training, Marketing, Sales Enablement
Sales Enablement to meet the CSR challenges of sales managers! Why do companies implement CSR policies? Companies have gradually evolved in their adoption of CSR [...].
Onboarding or how to successfully integrate new employees sales reps ?
In Sales Enablement, Technical
A successful onboarding process delivers two benefits at once: new hires who stay, and accelerated skill development. Conversely, a botched onboarding process takes its toll in the form of turnover, a decline in […]
Sales support tools : For whom and why?
In Sales Optimization, Sales Enablement
In a fast-paced and increasingly competitive business environment, having a powerful sales support tool is no longer a luxury but a necessity. However, it is still necessary to […]
How to implement an effective Sales Enablement strategy?
In Sales Enablement, Technical
The Sales Enablement application, also known as a sales support tool, has become an indispensable element for all companies looking to align their Sales & Marketing teams in time [...]
How to turn your marketing content into content to sell?
In Marketing, Sales Enablement
In France, only 43% of companies consider their Marketing and Sales departments to be aligned (CMIT 2022 study). This figure is slightly higher than in 2021. The relationship [...]
B2B Sales: Opportunities to Seize to Boost Your Business
In Tips, Sales Enablement
B2B sales continue to evolve, and this trend rewards companies that know how to adapt. Attracting and retaining sales reps, dealing with more complex buying cycles, moving toward personalization […]
Sales Enablement Manager – Definition and Comprehensive Guide
In Sales Optimization, Sales Enablement
Sales Enablement has established itself as a discipline in its own right. Originating in the United States and the United Kingdom, it has spread to France, where it continues to gain momentum. With […]
Sales Enablement: ROIs are in!
Marketing departments, regardless of strategy, continue to face rapidly changing B2B buying behaviors, with more empowered and informed buyers, and competition [...]
Action Co 2022 Awards: Adéquat X Salesapps, elected best Sales Enablement application
In Salesapps news, Sales Enablement
A look back at the memorable ActionCO 2022 Awards ceremony The winners were announced last night! The evening spotlighted the best sales initiatives of the year.
