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November 28, 2022

Marketing Day 2022: A look back at the key event of the year!

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The Marketing Day was back for a 9th edition with the theme "desire, a driving force for marketing". A day rich in testimonies where more than 40 speakers gathered to [...]

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Sales Enablement: what's in it for marketing?
October 18, 2022

Sales Enablement: What's in it for marketing?

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When we talk about Sales Enablement, we tend to highlight mainly the benefits related to the sales force. What about the marketing side? How does it [...]

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RIM 2022 kicks off
October 13, 2022

RIM 2022: a look back at this unmissable event!

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For the 8th edition of the International Marketing & Sales Meetings, the BtoB community gathered for three days in an exceptional and exotic setting in Marrakech to highlight the new challenges facing the [...]

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Aligning Sales & Marketing
October 4, 2022

Why align sales & marketing in 2023?

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Réussir son alignement vente & marketing est une étape clé pour ceux qui souhaitent améliorer leurs performances commerciales. Si les bonnes intentions sont là, la réalité du terrain est bien souvent […]

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Drive vs Sales Enablement
September 19, 2022

Sales Enablement VS Drive: improve your sales performance

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The digital transformation has profoundly changed companies. It has been accompanied by the creation of digital tools that have revolutionized communication, collaboration, sharing and content management. [...]

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improve your marketing content
August 18, 2022

5 criteria for choosing a Sales Enablement application

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What are the decisive criteria to take into account when equipping your sales force with a high-performance Sales Enablement application? Discover 5 criteria on which you should [...]

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integrate sales enablement into your CRM
August 9, 2022

Couple your CRM with a Sales Enablement solution

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The value of a CRM depends mainly on the quality of the data that feeds it. Discover in this article what are its limits and how a Sales Enablement solution [...]

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Train sales reps with Sales Enablement
July 27, 2022

5 reasons to train your sales reps with Sales Enablement

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By training your sales force with a Sales Enablement solution, offers will be better mastered by sales reps, better understood by customers and sales will increase. Find out more [...]

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April 21, 2020

How can Marketing help sales reps perform better?

By Frédéric Poulet

In , ,

Yes, Marketing can help sales reps perform better! And all the more so with the tools we'll be presenting below! Aligning Sales and Marketing [...]

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April 15, 2020

Content Staging: how to design a successful business presentation application?

By Georges da Silva

In , , , ,

When the question of digitizing your sales reps media arises, the next question is what content you have or would like to publish. This is a subject we [...]

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remote commercial presentation
March 29, 2020

How to make a successful remote sales presentation?

By Georges da Silva

In , ,

Whether it is a purely ecological, economic, international deployment, optimization of your travel time or more basically linked to a strong impossibility to move [...]

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March 23, 2020

Which sales reps tools should you choose for your sales force?

By Frédéric Poulet

In

Choosing the best sales reps tools for your sales force has become a real challenge for marketing, sales, IT and even general management. The idea is not to [...]

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    [post_content] => Choosing the best sales reps tools for your sales force has become a real challenge for marketing, sales, IT and even general management.

Indeed, the idea today is not only to ask the question of the digitalization of the sales force (although), but within the multiple offers that are being created all over the world, to choose the ones that are best adapted to your strategy and your organization.

We'll be talking here mainly about sales reps BtoB tools for "field" sales forces, because there are two types of BtoB prospecting today






Tools sales reps: Choosing hardware support





This is the first challenge that the Sales and IT departments have to solve.

In fact, in some companies, existing suppliers or contracts for machinery may already partly determine the final equipment that will be chosen.

The final sales reps tool equipment can itself condition the choices made. 


- software to be installed on it.


- the necessary maintenance of the same software vs their operating system ( Windows / OS / Android ... )

In any case, Salesappscan, from this first step, exchange with you to indicate, on the basis of its experience, if you should rather orient yourself in terms of uses on:

- A "classic" laptop


- A laptop computer - tablet


- An Apple / IOS tablet 


- A tablet running Google's Android operating system

This choice, beyond the implication it has on the investment, can indeed be crucial on the indirect costs it can generate when the functionalities on the one hand are at stake, but also when the interfaces with other internal tools are involved (especially CRM)

This choice is also essential in terms of the ergonomics it can offer for internal use and appropriation, and for customer presentation.





What should the embedded software or sales force applications produce?





Get clear help from Salesapps on this point because we have now equipped dozens of sales forces with feedback and expertise that is recognized:

Make sure you have sales reps tools with the following features:


- User-friendly applications


- Make sure they can be used for both remote and wifi/4G connections.


- Plan for direct synchronization with the head office back office to guarantee the freshest, most relevant information.


- Make sure they are easy to up-date vs. constantly evolving operating systems  


- Make sure they perfectly convey the company's image 


- Make sure they are designed for collaborative working with customers and headquarters teams. 


- Potentially interface with other internal systems, including CRM.

All this cannot be invented. It is necessary to analyze beforehand the complete environment of the company's equipment, and/or those that need to be adapted or developed in parallel for optimal operation.





A real digital sales book of "Sales Enablement





 Sales Enablement is a strategic, cross-functional approach created to improve an organization's sales and productivity results

Providing integrated presentation content (e.g. sales pitches), training and coaching services.

The Digital Sales Book is no longer an end in itself. 

Digital sales force tools need to go much further to improve the entire marketing-sales process.

Today, choosing the best sales reps tools for your sales force is a major challenge.

The Salesapps teams are at your disposal to provide you with information on the subject
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