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Sales Enablement: ROIs are in!
Marketing departments, regardless of strategy, continue to face rapidly changing B2B buying behaviors, with more empowered and informed buyers, and competition [...]
Action Co 2022 Awards: Adéquat X Salesapps, elected best Sales Enablement application
In Salesapps news, Sales Enablement
A look back at the memorable ActionCO 2022 Awards ceremony The winners were announced last night! The evening spotlighted the best sales initiatives of the year.
Marketing Day 2022: A look back at the key event of the year!
In Salesapps news, Sales Enablement
The Marketing Day was back for a 9th edition with the theme "desire, a driving force for marketing". A day rich in testimonies where more than 40 speakers gathered to [...]
Sales Enablement: What's in it for marketing?
In Marketing, Sales Enablement
When we talk about Sales Enablement, we tend to highlight mainly the benefits related to the sales force. What about the marketing side? How does it [...]
RIM 2022: a look back at this unmissable event!
For the 8th edition of the International Marketing & Sales Meetings, the BtoB community gathered for three days in an exceptional and exotic setting in Marrakech to highlight the new challenges facing the [...]
Why align sales & marketing in 2023?
In Marketing, Sales Enablement
Successfully aligning sales and marketing is a key step for those wishing to improve their sales performance. While good intentions are there, the reality on the ground is often [...]
Sales Enablement VS Drive: improve your sales performance
In Mobile Sales Enablement, Uncategorized, Sales Enablement
The digital transformation has profoundly changed companies. It has been accompanied by the creation of digital tools that have revolutionized communication, collaboration, sharing and content management. [...]
5 criteria for choosing a Sales Enablement application
In Salesapps News, Tips, Sales Enablement
What are the decisive criteria to take into account when equipping your sales force with a high-performance Sales Enablement application? Discover 5 criteria on which you should [...]
Couple your CRM with a Sales Enablement solution
In Salesapps News, Sales Optimization, Sales Enablement
The value of a CRM depends mainly on the quality of the data that feeds it. Discover in this article what are its limits and how a Sales Enablement solution [...]
5 reasons to train your sales reps with Sales Enablement
By training your sales force with a Sales Enablement solution, offers will be better mastered by sales reps, better understood by customers and sales will increase. Find out more [...]
How can Marketing help sales reps perform better?
In Marketing, Hardware, Sales Enablement
Yes, Marketing can help sales reps perform better! And all the more so with the tools we'll be presenting below! Aligning Sales and Marketing [...]
Content Staging: how to design a successful business presentation application?
In Tips, Marketing, Mobile Sales Enablement, Uncategorized, Technical
When the question of digitizing your sales reps media arises, the next question is what content you have or would like to publish. This is a subject we [...]
On the marketing side, the design of your content will have a direct impact on your statistics, your data in terms of volume or capacity to generate data.
To support your (sometimes monstrous) presentations of 50 pages or more, opt for a set of presentations as small as necessary.
More modular and therefore easier to identify, they make it easier to identify the right content in preparation.. During the appointment, the sales approach is significantly better perceived, tailored to the customer's needs, and therefore improves the perceived image of the appointment.
The traceability of sub-parts also gives the sales rep relevant information on the customer's real interest.
Of course, there's nothing to prevent you from keeping the 50-page format or more for more standard sharing, but cut-up versions will provide you with a large and enriching volume of data.
By cross-referencing this information with your sales, you'll identify exactly what works and what doesn't, best practices, mastered concepts and others...
Finally, smaller presentations also enable more precise up-sell and cross-sell links, maximizing your sales.
Several customers Salesapps are already successfully implementing this division: Aryzta, Santarome, DGF, etc.
Avoid leaving your content isolated and "floating". Enrich your content by connecting it with other content to :
Focus on visual presentations; interactive (clickable) presentations, in other words, content that speaks through images, that comes alive and enhances the experience and the customer journey.
Since you've made links between your less graphic content (previous tip), more visual presentations have their place in sales material.. If there's one post on which to invest "a little" it's this one.
Once again, the image will certainly have an impact on your content, but it's clearly not the only one.
Here we are not talking about doing new things necessarily but about creating editable templates, slides, pages, sections, regularly edited or adjusted.
Simplifying these tasks saves time at sales reps and gives you greater control over the format of what is sent to your customers.
This ability to personalize will be all the better perceived if you have implemented the 3 previous tips.
Mutuelle Générale has broken down all the stages of its customer diagnosis into sub-sections. To complete the redesign, they also took the opportunity to make these steps interactive, thanks to the HTML format of the media.
Editable PDFs also complement the HTML formats to enable multi-editing before, during and after the appointment.
The last tip we suggest is to use the functionalities offered by your sales application and to Sales Enablement.
These features can help you give your media a real facelift with minimal effort.
In the case of SalesappsWith over 150 features to boost your content: interactive PDFs, HTML media, digital sales plans, media with links to pages on your website, training materials, editable PDFs, quizzes...
The impact can affect all segments, depending on what you implement, which is why it's important to get the right advice when implementing your tool.
JCDecaux Airports, for example, uses the dynamic filter system to filter and easily access their large volume of photos of successful campaigns (their customer references).
They also use 360° views to present poster sites in the best possible conditions.
Beyond the "bling-bling" aspect of your presentations, their ease of use and the depth of exploration beyond the basic message will make your content strong.
That's right, your data strategy will rely heavily on your content. It's an important component of your presentation design that needs to be taken into account.
If we go back to the B2B Data quadrant mentioned in the article quoted above, a significant proportion of data capture areas are concerned with content format.
The ✅ in the quadrant below:
This article is taken from the webinar presented by Gabrielle Sourzac CSM & Georges da Silva COO - Salesapps.
You can review at any time here :
[Content Staging] - how to design a successful sales presentation application?
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