Blog
CSR & sales reps : the new challenge for managers sales reps !
In Training, Marketing, Sales Enablement
Le Sales Enablement pour répondre aux enjeux RSE des directions commerciales ! Pourquoi les entreprises mettent-elles en place une politique RSE ? Les entreprises ont progressivement évolué dans leur adoption de […]
Is your sales strategy effective? How it works
In Sales optimization, Technical
How to define your sales strategy? A sales strategy consists in defining and implementing sales and marketing actions to achieve the objectives defined by a company's management.
Deciphering customer onboarding
What is customer onboarding? Customer onboarding, also known as customer integration, is the process by which a company welcomes and integrates new customers. The aim of this stage is to [...]
Onboarding or how to successfully integrate new employees sales reps ?
In Sales Enablement, Technical
Successful onboarding means new recruits stay with us and develop their skills more quickly! Do you want to effectively integrate your new sales reps employees? Do you want them to feel confident and [...]
Sales support tools : For whom and why?
In Sales Optimization, Sales Enablement
In today's fast-paced and highly competitive sales landscape, having a powerful sales enablement tool is no longer a luxury, but a necessity for [...]
How to implement an effective Sales Enablement strategy?
In Sales Enablement, Technical
The Sales Enablement application, also known as a sales support tool, has become an indispensable element for all companies looking to align their Sales & Marketing teams in time [...]
How to turn your marketing content into content to sell?
In Marketing, Sales Enablement
In France, only 43% of companies consider their Marketing and Sales departments to be aligned (CMIT 2022 study). This figure is slightly higher than in 2021. The relationship [...]
La vente B2B en 2024 : les opportunités à saisir pour booster votre activité
In Tips, Sales Enablement
B2B sales continue to evolve, offering new opportunities to companies that know how to adapt. Attracting and retaining sales reps customers, adapting to increasingly complex sales, [...]
The Sales Enablement Manager to improve the overall performance of your sales team
In Sales Optimization, Sales Enablement
Sales Enablement is a growing discipline. While the function is fully embodied in the U.S. and U.K., it is beginning to catch up and gain momentum [...]
Sales Enablement: ROIs are in!
Marketing departments, regardless of strategy, continue to face rapidly changing B2B buying behaviors, with more empowered and informed buyers, and competition [...]
Action Co 2022 Awards: Adéquat X Salesapps, elected best Sales Enablement application
In Salesapps news, Sales Enablement
Retour sur la cérémonie mémorable des Trophées ActionCO 2022 Le Palmarès des Lauréats a été dévoilé hier soir ! Cette soirée met en lumière les meilleures initiatives commerciales de cette […]
Marketing Day 2022: A look back at the key event of the year!
In Salesapps news, Sales Enablement
The Marketing Day was back for a 9th edition with the theme "desire, a driving force for marketing". A day rich in testimonies where more than 40 speakers gathered to [...]
