Blog
Sales pitch : Definition & complete guide to building it
In Sales optimization, Technical
What is a good sales pitch? An effective sales pitch responds to the buyer's needs and creates a desire to buy the product/service being marketed. In order to [...]
SAFRAN wins Bronze Award for Best Customer Experience at the BtoB Leaders Awards 2023
In Salesapps news, Sales Enablement
The 9th edition of RIM has come to a close, and the winners of the BtoB Leaders Awards have been revealed! A wonderful evening highlighting the best initiatives of the year.
How to make a convincing sales presentation?
In Marketing, Hardware, Sales Enablement
What is a sales presentation? As the name suggests, a sales presentation is a presentation made by a salesperson with the aim of selling his or her product or service. It encompasses the sales pitch, [...]
How to modernize the customer experience with Sales Enablement?
In Sales Optimization, Sales Enablement
The customer experience plays a key role in sales effectiveness, and is all the more decisive as the time spent by the buyer with the sales rep is now increasingly [...].
How can we stimulate and improve the quality of field feedback from sales reps ?
In Sales optimization, Technical
What is field feedback? Field feedback refers to the process by which sales teams share information and observations from the field with sales management and top management.
CSR & sales reps : the new challenge for managers sales reps !
In Training, Marketing, Sales Enablement
Sales Enablement to meet the CSR challenges of sales managers! Why do companies implement CSR policies? Companies have gradually evolved in their adoption of CSR [...].
Sales strategy: 5 steps to defining an effective strategy
In Sales optimization, Technical
How to define your sales strategy? A sales strategy consists in defining and implementing sales and marketing actions to achieve the objectives defined by a company's management.
Deciphering customer onboarding
What is customer onboarding? Customer onboarding, also known as customer integration, is the process by which a company welcomes and integrates new customers. The aim of this stage is to [...]
Onboarding or how to successfully integrate new employees sales reps ?
In Sales Enablement, Technical
Successful onboarding means new recruits stay with us and develop their skills more quickly! Do you want to effectively integrate your new sales reps employees? Do you want them to feel confident and [...]
Sales support tools : For whom and why?
In Sales Optimization, Sales Enablement
In a fast-paced and increasingly competitive business environment, having a powerful sales support tool is no longer a luxury but a necessity. However, it is still necessary to […]
How to implement an effective Sales Enablement strategy?
In Sales Enablement, Technical
The Sales Enablement application, also known as a sales support tool, has become an indispensable element for all companies looking to align their Sales & Marketing teams in time [...]
How to turn your marketing content into content to sell?
In Marketing, Sales Enablement
In France, only 43% of companies consider their Marketing and Sales departments to be aligned (CMIT 2022 study). This figure is slightly higher than in 2021. The relationship [...]
