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July 5, 2023

Onboarding or how to successfully integrate new employees sales reps ?

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Successful onboarding means new recruits stay with us and develop their skills more quickly! Do you want to effectively integrate your new sales reps employees? Do you want them to feel confident and [...]

Sales support tools : For whom and why?
May 4, 2023

Sales support tools : For whom and why?

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In today's fast-paced and highly competitive sales landscape, having a powerful sales enablement tool is no longer a luxury, but a necessity for [...]

How to implement an effective Sales Enablement strategy?
April 18, 2023

How to implement an effective Sales Enablement strategy?

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The Sales Enablement application, also known as a sales support tool, has become an indispensable element for all companies looking to align their Sales & Marketing teams in time [...]

April 11, 2023

How to turn your marketing content into content to sell?

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In France, only 43% of companies consider their Marketing and Sales departments to be aligned (CMIT 2022 study). This figure is slightly higher than in 2021. The relationship [...]

The b2b sales in 2023: opportunities to boost your business
January 19, 2023

La vente B2B en 2024 : les opportunités à saisir pour booster votre activité

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B2B sales continue to evolve, offering new opportunities to companies that know how to adapt. Attracting and retaining sales reps customers, adapting to increasingly complex sales, [...]

1 janvier 2023

Salesapps ENGAGE

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Des formats inédits pour booster vos échanges toute l’année ! Networkez et rencontrez vos pairs autour de 3 formats : Live, Évènement et Meetup de l’Excellence Commerciale. Pour rejoindre la […]

December 22, 2022

Sales Enablement Manager – Définition et Guide complet 2024

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Sales Enablement is a growing discipline. While the function is fully embodied in the U.S. and U.K., it is beginning to catch up and gain momentum [...]

ROIs Sales Enablement
December 13, 2022

Sales Enablement: ROIs are in!

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Marketing departments, regardless of strategy, continue to face rapidly changing B2B buying behaviors, with more empowered and informed buyers, and competition [...]

Salesapps X Adéquat for the Action Co 2022 Awards
December 1, 2022

Action Co 2022 Awards: Adéquat X Salesapps, elected best Sales Enablement application

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Retour sur la cérémonie mémorable des Trophées ActionCO 2022 Le Palmarès des Lauréats a été dévoilé hier soir ! Cette soirée met en lumière les meilleures initiatives commerciales de cette […]

November 28, 2022

Marketing Day 2022: A look back at the key event of the year!

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The Marketing Day was back for a 9th edition with the theme "desire, a driving force for marketing". A day rich in testimonies where more than 40 speakers gathered to [...]

Sales Enablement: what's in it for marketing?
October 18, 2022

Sales Enablement: What's in it for marketing?

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When we talk about Sales Enablement, we tend to highlight mainly the benefits related to the sales force. What about the marketing side? How does it [...]

RIM 2022 kicks off
October 13, 2022

RIM 2022: a look back at this unmissable event!

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For the 8th edition of the International Marketing & Sales Meetings, the BtoB community gathered for three days in an exceptional and exotic setting in Marrakech to highlight the new challenges facing the [...]

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For the 8th edition of the International Marketing & Sales Meetings, the BtoB community gathered for three days in an exceptional and exotic setting in Marrakech to highlight new challenges and discuss the perspectives around the sales and marketing practice.


The RIM 2022 in a few figures :

- 120 Top decision-makers from the BtoB ecosystem
- More than 50 renowned speakers, including 5 from the Salesapps ENGAGE community
- 3 round tables
- 44 thematic workshops


TAKING INSPIRATION FROM THE BEST AND LEAVING WITH ACTIONABLE SOLUTIONS: THAT WAS THE AIM OF RIM 2022.


RIM 2022 Roundtable

An exciting program of Round Tables and Keynotes provided an opportunity to gain perspective and reflect on the following topics: How to generate growth? What are the prospects and results of digital transformation for marketing & sales departments? What are the new requirements of the BtoB buyer?

A meeting that can be described as unmissable, insofar as we were able to tackle the key issues of 2022: the power of emotions in BtoB marketing, the portrait of the "super BtoB buyer" that salespeople face on a daily basis, and the necessary role of marketing in helping them to sell more intelligently.

The strength of RIM also lies in its ability to offer a highly structured "workshop" format. This was an opportunity for certain customers to present an internal problem and benefit in exchange from actionable ideas and feedback from other participants.

One thing is certain, this event enabled the 120 participants to leave with inspiring ideas and to be ready for the challenges of 2023!

AN EVENT CROWNED BY THE PRESENCE OF OUR CUSTOMERS


Salesapps RIM 2022

A great event crowned by the participation of our customers. We hope that the issues they presented during the three workshops enabled them to take away inspiring & actionable ideas.

Eric JAYET- Performance Director at Adéquat Interim & Recrutement
Benjamin PEYRACHE - Marketing & Communication Director at Adéquat Interim & Recrutement
Romain LACOCHE - Customer Operational Marketing Director at JCDecaux.

If you would like to benefit from JCDecaux and Adéquat's enlightened feedback on the digitization of their sales forces, please click here:

How to make the most of the recovery thanks to Sales Enablement? - Adéquat Intérim & Recrutement
How can you successfully digitalize and onboard your sales teams? - JCDecaux

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